Hedge Euphemisms as Tools of Economic Discourse

An attempt is made to analyze euphemized and non-euphemized versions of statements using the example of headings of short exchange messages. The relevance of the study is due to the need to study the causes and situations of the appearance of hedge euphemisms in the German language, as well as their...

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Autores principales:	E. L. Shubina, A. V. Sedova
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2021
Materias:	euphemism hedging hedge euphemeuphemism hedge euphemisms renomination dax index exchange messages.isms exchange messages Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/7d4f802f4b6441a9933f712cd1f6dbc5
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id	oai:doaj.org-article:7d4f802f4b6441a9933f712cd1f6dbc5
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spelling	oai:doaj.org-article:7d4f802f4b6441a9933f712cd1f6dbc52021-12-02T07:58:15ZHedge Euphemisms as Tools of Economic Discourse2225-756X2227-129510.24224/2227-1295-2021-11-183-200https://doaj.org/article/7d4f802f4b6441a9933f712cd1f6dbc52021-12-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/3387https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295An attempt is made to analyze euphemized and non-euphemized versions of statements using the example of headings of short exchange messages. The relevance of the study is due to the need to study the causes and situations of the appearance of hedge euphemisms in the German language, as well as their functioning in economic discourse. The definitions, classifications and functional features of euphemisms and hedging tools in linguistics are considered. Particular attention is paid to the camouflaging function of euphemisms. The authors of the article designate euphemized statements that perform a camouflaging function with the term hedge euphemisms. The authors have collected messages (IndexCheck) of the Stuttgart Stock Exchange for investors and traders about changes in quotations from January to July 2021. It has been established that hedge euphemisms are found primarily in reports of a decline in the index. It is shown that message headers are classified depending on the presence of a component with a euphemistic coloration in them. It is noted that the ratio of euphemized and noneuphemized statements is approximately 2 : 1. It is argued that the authors of hedge euphemisms modify negative situations by resorting to the denomination process in order to mask the lexemes denoting negative situations from the point of view of investors.E. L. ShubinaA. V. SedovaTsentr nauchnykh i obrazovatelnykh proektovarticleeuphemismhedginghedge euphemeuphemismhedginghedge euphemismsrenominationdax indexexchange messages.ismsrenominationdax indexexchange messagesSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 11, Pp 183-200 (2021)
institution	DOAJ
collection	DOAJ
language	RU
topic	euphemism hedging hedge euphemeuphemism hedging hedge euphemisms renomination dax index exchange messages.isms renomination dax index exchange messages Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	euphemism hedging hedge euphemeuphemism hedging hedge euphemisms renomination dax index exchange messages.isms renomination dax index exchange messages Slavic languages. Baltic languages. Albanian languages PG1-9665 E. L. Shubina A. V. Sedova Hedge Euphemisms as Tools of Economic Discourse
description	An attempt is made to analyze euphemized and non-euphemized versions of statements using the example of headings of short exchange messages. The relevance of the study is due to the need to study the causes and situations of the appearance of hedge euphemisms in the German language, as well as their functioning in economic discourse. The definitions, classifications and functional features of euphemisms and hedging tools in linguistics are considered. Particular attention is paid to the camouflaging function of euphemisms. The authors of the article designate euphemized statements that perform a camouflaging function with the term hedge euphemisms. The authors have collected messages (IndexCheck) of the Stuttgart Stock Exchange for investors and traders about changes in quotations from January to July 2021. It has been established that hedge euphemisms are found primarily in reports of a decline in the index. It is shown that message headers are classified depending on the presence of a component with a euphemistic coloration in them. It is noted that the ratio of euphemized and noneuphemized statements is approximately 2 : 1. It is argued that the authors of hedge euphemisms modify negative situations by resorting to the denomination process in order to mask the lexemes denoting negative situations from the point of view of investors.
format	article
author	E. L. Shubina A. V. Sedova
author_facet	E. L. Shubina A. V. Sedova
author_sort	E. L. Shubina
title	Hedge Euphemisms as Tools of Economic Discourse
title_short	Hedge Euphemisms as Tools of Economic Discourse
title_full	Hedge Euphemisms as Tools of Economic Discourse
title_fullStr	Hedge Euphemisms as Tools of Economic Discourse
title_full_unstemmed	Hedge Euphemisms as Tools of Economic Discourse
title_sort	hedge euphemisms as tools of economic discourse
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2021
url	https://doaj.org/article/7d4f802f4b6441a9933f712cd1f6dbc5
work_keys_str_mv	AT elshubina hedgeeuphemismsastoolsofeconomicdiscourse AT avsedova hedgeeuphemismsastoolsofeconomicdiscourse
_version_	1718398731726880768

Hedge Euphemisms as Tools of Economic Discourse

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