Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study

Abstract Background Tobacco advertising disproportionately targets low socio-economic position (SEP) groups, causing higher rates of tobacco use in this population. Anti-tobacco public health education campaigns persuade against use. This study measured real-time exposure of pro- and anti-tobacco me...

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Autores principales:	Elise M. Stevens, Coralia Vázquez-Otero, Xiaoyan Li, Monisha Arya, Donna Vallone, Sara Minsky, Nathaniel D. Osgood, Kasisomayajula Viswanath
Formato:	article
Lenguaje:	EN
Publicado:	BMC 2021
Materias:	Tobacco Advertising Health communication Public aspects of medicine RA1-1270
Acceso en línea:	https://doaj.org/article/7d56ad6eedd3496ca0f6b9f3ff132fbb
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spelling	oai:doaj.org-article:7d56ad6eedd3496ca0f6b9f3ff132fbb2021-11-21T12:11:32ZTobacco messages encountered in real-time among low socio-economic position groups: a descriptive study10.1186/s12889-021-12197-31471-2458https://doaj.org/article/7d56ad6eedd3496ca0f6b9f3ff132fbb2021-11-01T00:00:00Zhttps://doi.org/10.1186/s12889-021-12197-3https://doaj.org/toc/1471-2458Abstract Background Tobacco advertising disproportionately targets low socio-economic position (SEP) groups, causing higher rates of tobacco use in this population. Anti-tobacco public health education campaigns persuade against use. This study measured real-time exposure of pro- and anti-tobacco messages from low SEP groups in two American cities. Methods Individuals in low SEP groups (N = 95), aged 18–34 years old, who were smokers and non-smokers, from the Boston and Houston areas, took part in a mobile health study. They submitted images of tobacco-related messages they encountered via a mobile application for a 7-week period. Two coders analyzed the images for message characteristics. Intercoder reliability was established using Krippendorff’s alpha and data were analyzed descriptively. Results Of the submitted images (N = 131), 83 were pro-tobacco and 53 were anti-tobacco. Of the pro-tobacco messages, the majority were cigarette ads (80.7%) seen outside (36.1%) or inside (30.1%) a convenience store or gas station and used conventional themes (e.g., price promotion; 53.2%). Of the anti-tobacco messages, 56.6% were sponsored by public health campaigns or were signage prohibiting smoking in a public area (39.6%). Most focused on the health harms of smoking (28.3%). Conclusion Low SEP groups in this study encountered more pro-tobacco than anti-tobacco messages at places that were point-of-sale using price promotions to appeal to this group. Anti-tobacco messages at point-of-sale and/or advertising regulations may help combat tobacco use.Elise M. StevensCoralia Vázquez-OteroXiaoyan LiMonisha AryaDonna ValloneSara MinskyNathaniel D. OsgoodKasisomayajula ViswanathBMCarticleTobaccoAdvertisingHealth communicationPublic aspects of medicineRA1-1270ENBMC Public Health, Vol 21, Iss 1, Pp 1-6 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Tobacco Advertising Health communication Public aspects of medicine RA1-1270
spellingShingle	Tobacco Advertising Health communication Public aspects of medicine RA1-1270 Elise M. Stevens Coralia Vázquez-Otero Xiaoyan Li Monisha Arya Donna Vallone Sara Minsky Nathaniel D. Osgood Kasisomayajula Viswanath Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
description	Abstract Background Tobacco advertising disproportionately targets low socio-economic position (SEP) groups, causing higher rates of tobacco use in this population. Anti-tobacco public health education campaigns persuade against use. This study measured real-time exposure of pro- and anti-tobacco messages from low SEP groups in two American cities. Methods Individuals in low SEP groups (N = 95), aged 18–34 years old, who were smokers and non-smokers, from the Boston and Houston areas, took part in a mobile health study. They submitted images of tobacco-related messages they encountered via a mobile application for a 7-week period. Two coders analyzed the images for message characteristics. Intercoder reliability was established using Krippendorff’s alpha and data were analyzed descriptively. Results Of the submitted images (N = 131), 83 were pro-tobacco and 53 were anti-tobacco. Of the pro-tobacco messages, the majority were cigarette ads (80.7%) seen outside (36.1%) or inside (30.1%) a convenience store or gas station and used conventional themes (e.g., price promotion; 53.2%). Of the anti-tobacco messages, 56.6% were sponsored by public health campaigns or were signage prohibiting smoking in a public area (39.6%). Most focused on the health harms of smoking (28.3%). Conclusion Low SEP groups in this study encountered more pro-tobacco than anti-tobacco messages at places that were point-of-sale using price promotions to appeal to this group. Anti-tobacco messages at point-of-sale and/or advertising regulations may help combat tobacco use.
format	article
author	Elise M. Stevens Coralia Vázquez-Otero Xiaoyan Li Monisha Arya Donna Vallone Sara Minsky Nathaniel D. Osgood Kasisomayajula Viswanath
author_facet	Elise M. Stevens Coralia Vázquez-Otero Xiaoyan Li Monisha Arya Donna Vallone Sara Minsky Nathaniel D. Osgood Kasisomayajula Viswanath
author_sort	Elise M. Stevens
title	Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
title_short	Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
title_full	Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
title_fullStr	Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
title_full_unstemmed	Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
title_sort	tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study
publisher	BMC
publishDate	2021
url	https://doaj.org/article/7d56ad6eedd3496ca0f6b9f3ff132fbb
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Tobacco messages encountered in real-time among low socio-economic position groups: a descriptive study

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