Strategic Directions of Tourism Industry Development in the Digital Economy

Tourism and the hospitality industry is a strategically important sector of the economy with a significant multiplier effect, performing a number of important functions to ensure the inte- grated development of the territory. The strategic priorities for the development of the industry should be imp...

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Autor principal:	I. Z. Chkhotua
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2021
Materias:	strategy strategy of the tourism industry digitalization of the tourism industry in- formation and communication technologies (ict) digital competencies of personnel platformization of services Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/7d6f2c0d5d3a4efcaaca6b0a78e04fef
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spelling	oai:doaj.org-article:7d6f2c0d5d3a4efcaaca6b0a78e04fef2021-11-12T10:46:14ZStrategic Directions of Tourism Industry Development in the Digital Economy1726-11391816-859010.22394/1726-1139-2021-4-81-96https://doaj.org/article/7d6f2c0d5d3a4efcaaca6b0a78e04fef2021-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/1681https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590Tourism and the hospitality industry is a strategically important sector of the economy with a significant multiplier effect, performing a number of important functions to ensure the inte- grated development of the territory. The strategic priorities for the development of the industry should be implemented in the formalized document of the Strategy that brings tourism to a new stage of development, focusing all the state’s resources on achieving Russia’s strategic goals in this tourism industry. The significant natural, recreational, cultural potential of our country is an indisputable competitive advantage in determining and approving the strategic directions of tourism development.The purpose of the article is to propose strategic vectors for transforming the tourism in- dustry, determined in response to the crisis in the economy and the global trend of digitalization: restructuring the business model, changing the product strategy towards technology, building a new marketing strategy with the help of modern ICT, changing the requirements for the tourism industry personnel, development of a new communication strategy in response to the changing behavior of the tourist himself. Comprehensive development of the tourism industry is possible only with a strategic transformation of all these areas.I. Z. ChkhotuaNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlestrategystrategy of the tourism industrydigitalization of the tourism industryin- formation and communication technologies (ict)digital competencies of personnelplatformization of servicesPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 4, Pp 81-96 (2021)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	strategy strategy of the tourism industry digitalization of the tourism industry in- formation and communication technologies (ict) digital competencies of personnel platformization of services Political institutions and public administration (General) JF20-2112
spellingShingle	strategy strategy of the tourism industry digitalization of the tourism industry in- formation and communication technologies (ict) digital competencies of personnel platformization of services Political institutions and public administration (General) JF20-2112 I. Z. Chkhotua Strategic Directions of Tourism Industry Development in the Digital Economy
description	Tourism and the hospitality industry is a strategically important sector of the economy with a significant multiplier effect, performing a number of important functions to ensure the inte- grated development of the territory. The strategic priorities for the development of the industry should be implemented in the formalized document of the Strategy that brings tourism to a new stage of development, focusing all the state’s resources on achieving Russia’s strategic goals in this tourism industry. The significant natural, recreational, cultural potential of our country is an indisputable competitive advantage in determining and approving the strategic directions of tourism development.The purpose of the article is to propose strategic vectors for transforming the tourism in- dustry, determined in response to the crisis in the economy and the global trend of digitalization: restructuring the business model, changing the product strategy towards technology, building a new marketing strategy with the help of modern ICT, changing the requirements for the tourism industry personnel, development of a new communication strategy in response to the changing behavior of the tourist himself. Comprehensive development of the tourism industry is possible only with a strategic transformation of all these areas.
format	article
author	I. Z. Chkhotua
author_facet	I. Z. Chkhotua
author_sort	I. Z. Chkhotua
title	Strategic Directions of Tourism Industry Development in the Digital Economy
title_short	Strategic Directions of Tourism Industry Development in the Digital Economy
title_full	Strategic Directions of Tourism Industry Development in the Digital Economy
title_fullStr	Strategic Directions of Tourism Industry Development in the Digital Economy
title_full_unstemmed	Strategic Directions of Tourism Industry Development in the Digital Economy
title_sort	strategic directions of tourism industry development in the digital economy
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2021
url	https://doaj.org/article/7d6f2c0d5d3a4efcaaca6b0a78e04fef
work_keys_str_mv	AT izchkhotua strategicdirectionsoftourismindustrydevelopmentinthedigitaleconomy
_version_	1718430688005324800

Strategic Directions of Tourism Industry Development in the Digital Economy

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