Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore

Abstract Globally, illegal and unsustainable wildlife trade can drive biodiversity loss. Understanding which product attributes consumers consider when deciding between products of threatened species or alternatives, is key for conservation interventions. Labeled Discrete Choice Experiments (DCEs) a...

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Autores principales:	Hunter Lockwood Doughty, Nicholas Lim, Luis Roman Carrasco, Eleanor Jane Milner‐Gulland, Diogo Veríssimo
Formato:	article
Lenguaje:	EN
Publicado:	Wiley 2021
Materias:	behavior change consumer research decision‐making demand reduction intervention social marketing Ecology QH540-549.5 General. Including nature conservation, geographical distribution QH1-199.5
Acceso en línea:	https://doaj.org/article/7d768a245d2847a3948f8ce514e06979
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spelling	oai:doaj.org-article:7d768a245d2847a3948f8ce514e069792021-12-01T10:20:57ZProduct attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore2578-485410.1111/csp2.567https://doaj.org/article/7d768a245d2847a3948f8ce514e069792021-12-01T00:00:00Zhttps://doi.org/10.1111/csp2.567https://doaj.org/toc/2578-4854Abstract Globally, illegal and unsustainable wildlife trade can drive biodiversity loss. Understanding which product attributes consumers consider when deciding between products of threatened species or alternatives, is key for conservation interventions. Labeled Discrete Choice Experiments (DCEs) are underutilized in wildlife trade literature but can aid this understanding. In labeled DCEs, the alternatives presented to respondents have specific names (e.g., paracetamol) as opposed to being generic bundles (e.g., option A). We used a labeled DCE to assess young adult preferences toward “cooling water” used to treat fever and heatiness (a traditional Chinese medicine state of illness) in Singapore. One popular cooling water contains saiga horn, made from Critically Endangered Saiga tatarica antelope. Data from 639 university‐enrolled respondents were analyzed using latent class models. Middle‐ to high‐income Chinese Singaporeans were the respondents most likely to choose saiga horn. Overall, however, respondents significantly preferred lower price products sold in nearby outlets—suggesting that for young adults in Singapore, saiga horn cooling water may be substitutable if its physical and financial availability is reduced.Hunter Lockwood DoughtyNicholas LimLuis Roman CarrascoEleanor Jane Milner‐GullandDiogo VeríssimoWileyarticlebehavior changeconsumer researchdecision‐makingdemand reductioninterventionsocial marketingEcologyQH540-549.5General. Including nature conservation, geographical distributionQH1-199.5ENConservation Science and Practice, Vol 3, Iss 12, Pp n/a-n/a (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	behavior change consumer research decision‐making demand reduction intervention social marketing Ecology QH540-549.5 General. Including nature conservation, geographical distribution QH1-199.5
spellingShingle	behavior change consumer research decision‐making demand reduction intervention social marketing Ecology QH540-549.5 General. Including nature conservation, geographical distribution QH1-199.5 Hunter Lockwood Doughty Nicholas Lim Luis Roman Carrasco Eleanor Jane Milner‐Gulland Diogo Veríssimo Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore
description	Abstract Globally, illegal and unsustainable wildlife trade can drive biodiversity loss. Understanding which product attributes consumers consider when deciding between products of threatened species or alternatives, is key for conservation interventions. Labeled Discrete Choice Experiments (DCEs) are underutilized in wildlife trade literature but can aid this understanding. In labeled DCEs, the alternatives presented to respondents have specific names (e.g., paracetamol) as opposed to being generic bundles (e.g., option A). We used a labeled DCE to assess young adult preferences toward “cooling water” used to treat fever and heatiness (a traditional Chinese medicine state of illness) in Singapore. One popular cooling water contains saiga horn, made from Critically Endangered Saiga tatarica antelope. Data from 639 university‐enrolled respondents were analyzed using latent class models. Middle‐ to high‐income Chinese Singaporeans were the respondents most likely to choose saiga horn. Overall, however, respondents significantly preferred lower price products sold in nearby outlets—suggesting that for young adults in Singapore, saiga horn cooling water may be substitutable if its physical and financial availability is reduced.
format	article
author	Hunter Lockwood Doughty Nicholas Lim Luis Roman Carrasco Eleanor Jane Milner‐Gulland Diogo Veríssimo
author_facet	Hunter Lockwood Doughty Nicholas Lim Luis Roman Carrasco Eleanor Jane Milner‐Gulland Diogo Veríssimo
author_sort	Hunter Lockwood Doughty
title	Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore
title_short	Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore
title_full	Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore
title_fullStr	Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore
title_full_unstemmed	Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore
title_sort	product attributes affecting the substitutability of saiga horn drinks among young adult consumers in singapore
publisher	Wiley
publishDate	2021
url	https://doaj.org/article/7d768a245d2847a3948f8ce514e06979
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Product attributes affecting the substitutability of saiga horn drinks among young adult consumers in Singapore

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