O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO

Surfing arrived in Brazil in 1938, giving rise to the first national surfers. By the 1970s, the sports had evolved into both a social and market structure, specifically in the states of Rio de Janeiro, São Paulo and Rio Grande do Sul, where surfboard producers, importers of materials and raw materia...

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Autores principales:	Débora Andrade de Castro, Mariza Costa Almeida, Diogo Frade Braz, Francisco Sergivan da Silva, Douglas Barreto Carvalho dos Santos
Formato:	article
Lenguaje:	PT
Publicado:	Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2017
Materias:	surf sport market system of operation economy Economic growth, development, planning HD72-88
Acceso en línea:	https://doaj.org/article/7db4eca29b7840c6ae85b3f21aa7282e
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id	oai:doaj.org-article:7db4eca29b7840c6ae85b3f21aa7282e
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spelling	oai:doaj.org-article:7db4eca29b7840c6ae85b3f21aa7282e2021-11-11T15:16:08ZO SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO1678-48552237-6453https://doaj.org/article/7db4eca29b7840c6ae85b3f21aa7282e2017-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75251857013https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453Surfing arrived in Brazil in 1938, giving rise to the first national surfers. By the 1970s, the sports had evolved into both a social and market structure, specifically in the states of Rio de Janeiro, São Paulo and Rio Grande do Sul, where surfboard producers, importers of materials and raw materials, promotion of championships and sporting events, as well as major brands and specialist stores began to open, starting a growing trend of new products and services. This paper analyzes the management operation of the surfing service sector in the State of Rio de Janeiro, and seeks to understand the complex relations between components, to explore those connections and make suggestions for future opportunities. The results show that Brazil is a strong consumer market of goods and services related to surfing due to the climate, young population, of which the majority lives close to the coast, features that are especially strong in Rio de Janeiro state. Among the factors that contribute to the development of surfing in Brazil is its insertion into the general media, in particular its projected image as a young and exciting activity, whose practice is related to psychological factors such as emotion, control of the external environment and overcoming challenges. The products and services that enable the consumer to overcome there physical and psychological challenges with the objective of achieving stronger control over these factors reveals growing possibilities for business and innovation.Débora Andrade de CastroMariza Costa AlmeidaDiogo Frade BrazFrancisco Sergivan da SilvaDouglas Barreto Carvalho dos SantosUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlesurfsportmarketsystem of operationeconomyEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 15, Iss 40, Pp 321-347 (2017)
institution	DOAJ
collection	DOAJ
language	PT
topic	surf sport market system of operation economy Economic growth, development, planning HD72-88
spellingShingle	surf sport market system of operation economy Economic growth, development, planning HD72-88 Débora Andrade de Castro Mariza Costa Almeida Diogo Frade Braz Francisco Sergivan da Silva Douglas Barreto Carvalho dos Santos O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO
description	Surfing arrived in Brazil in 1938, giving rise to the first national surfers. By the 1970s, the sports had evolved into both a social and market structure, specifically in the states of Rio de Janeiro, São Paulo and Rio Grande do Sul, where surfboard producers, importers of materials and raw materials, promotion of championships and sporting events, as well as major brands and specialist stores began to open, starting a growing trend of new products and services. This paper analyzes the management operation of the surfing service sector in the State of Rio de Janeiro, and seeks to understand the complex relations between components, to explore those connections and make suggestions for future opportunities. The results show that Brazil is a strong consumer market of goods and services related to surfing due to the climate, young population, of which the majority lives close to the coast, features that are especially strong in Rio de Janeiro state. Among the factors that contribute to the development of surfing in Brazil is its insertion into the general media, in particular its projected image as a young and exciting activity, whose practice is related to psychological factors such as emotion, control of the external environment and overcoming challenges. The products and services that enable the consumer to overcome there physical and psychological challenges with the objective of achieving stronger control over these factors reveals growing possibilities for business and innovation.
format	article
author	Débora Andrade de Castro Mariza Costa Almeida Diogo Frade Braz Francisco Sergivan da Silva Douglas Barreto Carvalho dos Santos
author_facet	Débora Andrade de Castro Mariza Costa Almeida Diogo Frade Braz Francisco Sergivan da Silva Douglas Barreto Carvalho dos Santos
author_sort	Débora Andrade de Castro
title	O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO
title_short	O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO
title_full	O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO
title_fullStr	O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO
title_full_unstemmed	O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO
title_sort	o sistema de operação do serviço de surfe no rio de janeiro
publisher	Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate	2017
url	https://doaj.org/article/7db4eca29b7840c6ae85b3f21aa7282e
work_keys_str_mv	AT deboraandradedecastro osistemadeoperacaodoservicodesurfenoriodejaneiro AT marizacostaalmeida osistemadeoperacaodoservicodesurfenoriodejaneiro AT diogofradebraz osistemadeoperacaodoservicodesurfenoriodejaneiro AT franciscosergivandasilva osistemadeoperacaodoservicodesurfenoriodejaneiro AT douglasbarretocarvalhodossantos osistemadeoperacaodoservicodesurfenoriodejaneiro
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O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO

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