Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018

This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it...

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Autores principales: Ju. Bayer, F.-J Ruiz-Martinez
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
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Acceso en línea:https://doaj.org/article/7e0b660c440e4c4bbe9a416c44417a83
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spelling oai:doaj.org-article:7e0b660c440e4c4bbe9a416c44417a832021-11-12T10:46:06ZCommunication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 20181726-11391816-859010.22394/1726-1139-2018-2-65-72https://doaj.org/article/7e0b660c440e4c4bbe9a416c44417a832018-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/780https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it examines global sporting events such as FIFA Confederations Cup and FIFA World Cup, regarding their ability to change the image of Russia on the world stage.Ju. BayerF.-J Ruiz-MartinezNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlestrategic communicationfifa world cup 2018fifa confederations cupcrisis communicationsocial networkingconflict communicationdomestic politicsPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 2, Pp 65-72 (2018)
institution DOAJ
collection DOAJ
language EN
RU
topic strategic communication
fifa world cup 2018
fifa confederations cup
crisis communication
social networking
conflict communication
domestic politics
Political institutions and public administration (General)
JF20-2112
spellingShingle strategic communication
fifa world cup 2018
fifa confederations cup
crisis communication
social networking
conflict communication
domestic politics
Political institutions and public administration (General)
JF20-2112
Ju. Bayer
F.-J Ruiz-Martinez
Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
description This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it examines global sporting events such as FIFA Confederations Cup and FIFA World Cup, regarding their ability to change the image of Russia on the world stage.
format article
author Ju. Bayer
F.-J Ruiz-Martinez
author_facet Ju. Bayer
F.-J Ruiz-Martinez
author_sort Ju. Bayer
title Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
title_short Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
title_full Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
title_fullStr Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
title_full_unstemmed Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
title_sort communication strategy effects in the political system during global sport mega-events: russia on the eve of the fifa world cup 2018
publisher North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate 2018
url https://doaj.org/article/7e0b660c440e4c4bbe9a416c44417a83
work_keys_str_mv AT jubayer communicationstrategyeffectsinthepoliticalsystemduringglobalsportmegaeventsrussiaontheeveofthefifaworldcup2018
AT fjruizmartinez communicationstrategyeffectsinthepoliticalsystemduringglobalsportmegaeventsrussiaontheeveofthefifaworldcup2018
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