Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018
This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it...
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North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018
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oai:doaj.org-article:7e0b660c440e4c4bbe9a416c44417a832021-11-12T10:46:06ZCommunication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 20181726-11391816-859010.22394/1726-1139-2018-2-65-72https://doaj.org/article/7e0b660c440e4c4bbe9a416c44417a832018-06-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/780https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it examines global sporting events such as FIFA Confederations Cup and FIFA World Cup, regarding their ability to change the image of Russia on the world stage.Ju. BayerF.-J Ruiz-MartinezNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlestrategic communicationfifa world cup 2018fifa confederations cupcrisis communicationsocial networkingconflict communicationdomestic politicsPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 2, Pp 65-72 (2018) |
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DOAJ |
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EN RU |
topic |
strategic communication fifa world cup 2018 fifa confederations cup crisis communication social networking conflict communication domestic politics Political institutions and public administration (General) JF20-2112 |
spellingShingle |
strategic communication fifa world cup 2018 fifa confederations cup crisis communication social networking conflict communication domestic politics Political institutions and public administration (General) JF20-2112 Ju. Bayer F.-J Ruiz-Martinez Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018 |
description |
This article analyzes how well organized strategic communication during sport events can prevent and even stop internal and external national conflicts and can strengthen the cohesiveness of society within the country. It analyses the possibilities of strategic communication, stages, or risk, and it examines global sporting events such as FIFA Confederations Cup and FIFA World Cup, regarding their ability to change the image of Russia on the world stage. |
format |
article |
author |
Ju. Bayer F.-J Ruiz-Martinez |
author_facet |
Ju. Bayer F.-J Ruiz-Martinez |
author_sort |
Ju. Bayer |
title |
Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018 |
title_short |
Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018 |
title_full |
Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018 |
title_fullStr |
Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018 |
title_full_unstemmed |
Communication Strategy Effects in the Political System during Global Sport Mega-Events: Russia on the Eve of the FIFA World Cup 2018 |
title_sort |
communication strategy effects in the political system during global sport mega-events: russia on the eve of the fifa world cup 2018 |
publisher |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration |
publishDate |
2018 |
url |
https://doaj.org/article/7e0b660c440e4c4bbe9a416c44417a83 |
work_keys_str_mv |
AT jubayer communicationstrategyeffectsinthepoliticalsystemduringglobalsportmegaeventsrussiaontheeveofthefifaworldcup2018 AT fjruizmartinez communicationstrategyeffectsinthepoliticalsystemduringglobalsportmegaeventsrussiaontheeveofthefifaworldcup2018 |
_version_ |
1718430816714883072 |