INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER BEHAVIOUR
Electronic word-of-mouth (e-WOM) is the exchange of experiences and information between consumers to help each other make purchasing decisions. Therefore, if consumers are satisfied with their experience, they are likely to pass on positive e-Wom. Similarly, businesses place great importance on cons...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | article |
| Language: | EN FR |
| Published: |
CHAKOR Abdellatif
2021
|
| Subjects: | |
| Online Access: | https://doaj.org/article/7e5f248101fb4ffb8324e04942e7d7d3 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
