INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER BEHAVIOUR
Electronic word-of-mouth (e-WOM) is the exchange of experiences and information between consumers to help each other make purchasing decisions. Therefore, if consumers are satisfied with their experience, they are likely to pass on positive e-Wom. Similarly, businesses place great importance on cons...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN FR |
| Publié: |
CHAKOR Abdellatif
2021
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| Accès en ligne: | https://doaj.org/article/7e5f248101fb4ffb8324e04942e7d7d3 |
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