Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study

This study aims to establish Middle East users' perspectives on the major factors that impact their decision to adopt Augmented Reality AR smart glasses (ARSG). Thus, an online questionnaire was designed and sent directly to the respondents, and 584 valid data points were collected fro...

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Autores principales:	Abdulla Alsharhan, Said A. Salloum, Ahmad Aburayya
Formato:	article
Lenguaje:	EN
Publicado:	Growing Science 2022
Materias:	Social Sciences H Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/7e93f6bd0b7048f0b5d0b0f8db0af087
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spelling	oai:doaj.org-article:7e93f6bd0b7048f0b5d0b0f8db0af0872021-11-10T14:30:41ZTechnology acceptance drivers for AR smart glasses in the middle east: A quantitative study2561-81482561-815610.5267/j.ijdns.2021.9.008https://doaj.org/article/7e93f6bd0b7048f0b5d0b0f8db0af0872022-01-01T00:00:00Zhttp://www.growingscience.com/ijds/Vol6/ijdns_2021_70.pdfhttps://doaj.org/toc/2561-8148https://doaj.org/toc/2561-8156 This study aims to establish Middle East users' perspectives on the major factors that impact their decision to adopt Augmented Reality AR smart glasses (ARSG). Thus, an online questionnaire was designed and sent directly to the respondents, and 584 valid data points were collected from individuals living in the Middle East. The data were analyzed using Pearson correlations and Exploratory Factor Analysis (EFA) techniques using SPSS. Eleven hypotheses were tested using Multiple Regression analysis, where seven independent variables out of eleven were confirmed to have a significant impact on the perceived adoption of ARSG. The results indicate that four of the independent variables including Pre-Market Knowledge, Image, Own privacy and Technology innovativeness show the significant impact on ARSG adoption at the 1% significant level. In addition, the results indicate that three of the social and technological factors include Perceived Ease of use, Perceived usefulness and Other's privacy show the significant effect on ARSG adoption at the 5% significant level. Among the 7 social and technological factors, the results suggest that technology innovation expresses the strongest effect on ARSG adoption with the highest coefficient value of 0.413 (b = 0.413, t = 12.881, ρ < 0.01). Moreover, user intention is significantly impacted by gender and place of living but not by education or age. The research also provides pre-market insights on users' personal types that represent who will most likely adopt the new smart glasses and that differentiate them based on their priorities. To the best of our knowledge, this is among the first works to investigate technology acceptance drivers of AR smart glasses in the Middle East.Abdulla AlsharhanSaid A. SalloumAhmad AburayyaGrowing SciencearticleSocial SciencesHManagement. Industrial managementHD28-70ENInternational Journal of Data and Network Science, Vol 6, Iss 1, Pp 193-208 (2022)
institution	DOAJ
collection	DOAJ
language	EN
topic	Social Sciences H Management. Industrial management HD28-70
spellingShingle	Social Sciences H Management. Industrial management HD28-70 Abdulla Alsharhan Said A. Salloum Ahmad Aburayya Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study
description	This study aims to establish Middle East users' perspectives on the major factors that impact their decision to adopt Augmented Reality AR smart glasses (ARSG). Thus, an online questionnaire was designed and sent directly to the respondents, and 584 valid data points were collected from individuals living in the Middle East. The data were analyzed using Pearson correlations and Exploratory Factor Analysis (EFA) techniques using SPSS. Eleven hypotheses were tested using Multiple Regression analysis, where seven independent variables out of eleven were confirmed to have a significant impact on the perceived adoption of ARSG. The results indicate that four of the independent variables including Pre-Market Knowledge, Image, Own privacy and Technology innovativeness show the significant impact on ARSG adoption at the 1% significant level. In addition, the results indicate that three of the social and technological factors include Perceived Ease of use, Perceived usefulness and Other's privacy show the significant effect on ARSG adoption at the 5% significant level. Among the 7 social and technological factors, the results suggest that technology innovation expresses the strongest effect on ARSG adoption with the highest coefficient value of 0.413 (b = 0.413, t = 12.881, ρ < 0.01). Moreover, user intention is significantly impacted by gender and place of living but not by education or age. The research also provides pre-market insights on users' personal types that represent who will most likely adopt the new smart glasses and that differentiate them based on their priorities. To the best of our knowledge, this is among the first works to investigate technology acceptance drivers of AR smart glasses in the Middle East.
format	article
author	Abdulla Alsharhan Said A. Salloum Ahmad Aburayya
author_facet	Abdulla Alsharhan Said A. Salloum Ahmad Aburayya
author_sort	Abdulla Alsharhan
title	Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study
title_short	Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study
title_full	Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study
title_fullStr	Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study
title_full_unstemmed	Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study
title_sort	technology acceptance drivers for ar smart glasses in the middle east: a quantitative study
publisher	Growing Science
publishDate	2022
url	https://doaj.org/article/7e93f6bd0b7048f0b5d0b0f8db0af087
work_keys_str_mv	AT abdullaalsharhan technologyacceptancedriversforarsmartglassesinthemiddleeastaquantitativestudy AT saidasalloum technologyacceptancedriversforarsmartglassesinthemiddleeastaquantitativestudy AT ahmadaburayya technologyacceptancedriversforarsmartglassesinthemiddleeastaquantitativestudy
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Technology acceptance drivers for AR smart glasses in the middle east: A quantitative study

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