Moral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture

Weilong Xiao1,2 *, Binghai Sun1 *, Hui Zhou,3 Liting Fan,1,2 Changkang Sun,1 Yanhong Shao4 1College of Teacher Education, Zhejiang Normal University, Jinhua, Zhejiang, People’s Republic of China; 2Key Laboratory of Intelligent Education Technology and Application of Zhejiang Province...

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Autores principales: Xiao W, Sun B, Zhou H, Fan L, Sun C, Shao Y
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Publicado: Dove Medical Press 2021
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spelling oai:doaj.org-article:7ea7d22dbc9e4fa9bcd1e8fbc51771dd2021-11-11T18:22:26ZMoral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture1179-1578https://doaj.org/article/7ea7d22dbc9e4fa9bcd1e8fbc51771dd2021-11-01T00:00:00Zhttps://www.dovepress.com/moral-threshold-model-is-universal-initial-evidence-from-chinas-collec-peer-reviewed-fulltext-article-PRBMhttps://doaj.org/toc/1179-1578Weilong Xiao1,2 *, Binghai Sun1 *, Hui Zhou,3 Liting Fan,1,2 Changkang Sun,1 Yanhong Shao4 1College of Teacher Education, Zhejiang Normal University, Jinhua, Zhejiang, People’s Republic of China; 2Key Laboratory of Intelligent Education Technology and Application of Zhejiang Province, Zhejiang Normal University, Jinhua, Zhejiang, People’s Republic of China; 3Jinhua Advanced Research Institute, Jinhua, Zhejiang, People’s Republic of China; 4Zhejiang International Studies University, Hangzhou, Zhejiang, People’s Republic of China* These authors contributed equally to this workCorrespondence: Changkang SunCollege of Teacher Education, Zhejiang Normal University, 688 Yingbin Road, Jinhua, 321004, Zhejiang, People’s Republic of ChinaEmail 1158067980@qq.comYanhong ShaoZhejiang International Studies University, 299 Liuhe Road, Xihu District, Hangzhou, 310013, Zhejiang Province, People’s Republic of ChinaEmail yhshao2003@126.comPurpose: People choose actions that maintain their moral self-regard. This paper explains how one’s moral actions influence moral self-regard. The moral threshold model (MTM) has been proposed by scholars and tested using a limited sample. However, whether the MTM is universally applicable among people is still unknown.Participants and Methods: Our sample comprised 1761 individuals living in China, a collectivist culture, who were recruited to test the two main hypotheses of the MTM. Participants engaged in a hypothetical investment task.Results: 1) When the beneficiary was a prosocial cause, participants showed stronger preferences for smaller guaranteed positive payouts over larger uncertain ones; 2) as compared to making decisions for charities, when a participant made decisions exclusively for themselves, the maximum potential benefit was more likely to influence participant behavior.Conclusion: The current study provides initial evidence for the validity of using the worst outcome avoidance (WOA) hypothesis of MTM among members of China’s collectivist culture, indicating that the WOA hypothesis of MTM may have universal application.Keywords: collectivist culture, morality, moral self-regard, prosocial behavior, egoistic behaviorXiao WSun BZhou HFan LSun CShao YDove Medical Pressarticlecollectivist culturemoralitymoral self-regardprosocial behavioregoistic behaviorPsychologyBF1-990Industrial psychologyHF5548.7-5548.85ENPsychology Research and Behavior Management, Vol Volume 14, Pp 1847-1855 (2021)
institution DOAJ
collection DOAJ
language EN
topic collectivist culture
morality
moral self-regard
prosocial behavior
egoistic behavior
Psychology
BF1-990
Industrial psychology
HF5548.7-5548.85
spellingShingle collectivist culture
morality
moral self-regard
prosocial behavior
egoistic behavior
Psychology
BF1-990
Industrial psychology
HF5548.7-5548.85
Xiao W
Sun B
Zhou H
Fan L
Sun C
Shao Y
Moral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture
description Weilong Xiao1,2 *, Binghai Sun1 *, Hui Zhou,3 Liting Fan,1,2 Changkang Sun,1 Yanhong Shao4 1College of Teacher Education, Zhejiang Normal University, Jinhua, Zhejiang, People’s Republic of China; 2Key Laboratory of Intelligent Education Technology and Application of Zhejiang Province, Zhejiang Normal University, Jinhua, Zhejiang, People’s Republic of China; 3Jinhua Advanced Research Institute, Jinhua, Zhejiang, People’s Republic of China; 4Zhejiang International Studies University, Hangzhou, Zhejiang, People’s Republic of China* These authors contributed equally to this workCorrespondence: Changkang SunCollege of Teacher Education, Zhejiang Normal University, 688 Yingbin Road, Jinhua, 321004, Zhejiang, People’s Republic of ChinaEmail 1158067980@qq.comYanhong ShaoZhejiang International Studies University, 299 Liuhe Road, Xihu District, Hangzhou, 310013, Zhejiang Province, People’s Republic of ChinaEmail yhshao2003@126.comPurpose: People choose actions that maintain their moral self-regard. This paper explains how one’s moral actions influence moral self-regard. The moral threshold model (MTM) has been proposed by scholars and tested using a limited sample. However, whether the MTM is universally applicable among people is still unknown.Participants and Methods: Our sample comprised 1761 individuals living in China, a collectivist culture, who were recruited to test the two main hypotheses of the MTM. Participants engaged in a hypothetical investment task.Results: 1) When the beneficiary was a prosocial cause, participants showed stronger preferences for smaller guaranteed positive payouts over larger uncertain ones; 2) as compared to making decisions for charities, when a participant made decisions exclusively for themselves, the maximum potential benefit was more likely to influence participant behavior.Conclusion: The current study provides initial evidence for the validity of using the worst outcome avoidance (WOA) hypothesis of MTM among members of China’s collectivist culture, indicating that the WOA hypothesis of MTM may have universal application.Keywords: collectivist culture, morality, moral self-regard, prosocial behavior, egoistic behavior
format article
author Xiao W
Sun B
Zhou H
Fan L
Sun C
Shao Y
author_facet Xiao W
Sun B
Zhou H
Fan L
Sun C
Shao Y
author_sort Xiao W
title Moral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture
title_short Moral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture
title_full Moral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture
title_fullStr Moral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture
title_full_unstemmed Moral Threshold Model is Universal? Initial Evidence from China’s Collectivist Culture
title_sort moral threshold model is universal? initial evidence from china’s collectivist culture
publisher Dove Medical Press
publishDate 2021
url https://doaj.org/article/7ea7d22dbc9e4fa9bcd1e8fbc51771dd
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AT fanl moralthresholdmodelisuniversalinitialevidencefromchinarsquoscollectivistculture
AT sunc moralthresholdmodelisuniversalinitialevidencefromchinarsquoscollectivistculture
AT shaoy moralthresholdmodelisuniversalinitialevidencefromchinarsquoscollectivistculture
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