Tourism and COVID-19: The Show Must Go On

Tourism and hospitality actors face an unprecedented challenge in reigniting these industries through digital communication. All past knowledge regarding tourist behavior and preferences has been rendered irrelevant since the outbreak of the COVID-19 pandemic and its resulting enforced changes. Seve...

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Autores principales:	Teresa Borges-Tiago, Sandra Silva, Sónia Avelar, João Pedro Couto, Luíz Mendes-Filho, Flávio Tiago
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	COVID-19 destination tourism motivation online communication healthcare policy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/7ec4a1a8399147e2b10184fe0bbcf504
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spelling	oai:doaj.org-article:7ec4a1a8399147e2b10184fe0bbcf5042021-11-25T19:01:21ZTourism and COVID-19: The Show Must Go On10.3390/su1322124712071-1050https://doaj.org/article/7ec4a1a8399147e2b10184fe0bbcf5042021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12471https://doaj.org/toc/2071-1050Tourism and hospitality actors face an unprecedented challenge in reigniting these industries through digital communication. All past knowledge regarding tourist behavior and preferences has been rendered irrelevant since the outbreak of the COVID-19 pandemic and its resulting enforced changes. Several reports have pointed to the existence of a travel sentiment that may be actionable by communication. This work attempts to reveal some of the elements that may compose this travel sentiment. To pursue this aim, an online pilot survey was conducted among those who were regular travelers before the COVID-19 outbreak. The data was used to validate the conceptual model through a partial least squares structural equation model estimation. The findings revealed that travel constraints are the most influential dimension, along with social media and technology usage, in affecting tourist behavior. Thus, in their communication strategy, tourism and hospitality players should reinforce the health- and hygiene-related measures taken, while simultaneously promoting the trustworthiness of the shared information.Teresa Borges-TiagoSandra SilvaSónia AvelarJoão Pedro CoutoLuíz Mendes-FilhoFlávio TiagoMDPI AGarticleCOVID-19destinationtourism motivationonline communicationhealthcare policyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12471, p 12471 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	COVID-19 destination tourism motivation online communication healthcare policy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	COVID-19 destination tourism motivation online communication healthcare policy Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Teresa Borges-Tiago Sandra Silva Sónia Avelar João Pedro Couto Luíz Mendes-Filho Flávio Tiago Tourism and COVID-19: The Show Must Go On
description	Tourism and hospitality actors face an unprecedented challenge in reigniting these industries through digital communication. All past knowledge regarding tourist behavior and preferences has been rendered irrelevant since the outbreak of the COVID-19 pandemic and its resulting enforced changes. Several reports have pointed to the existence of a travel sentiment that may be actionable by communication. This work attempts to reveal some of the elements that may compose this travel sentiment. To pursue this aim, an online pilot survey was conducted among those who were regular travelers before the COVID-19 outbreak. The data was used to validate the conceptual model through a partial least squares structural equation model estimation. The findings revealed that travel constraints are the most influential dimension, along with social media and technology usage, in affecting tourist behavior. Thus, in their communication strategy, tourism and hospitality players should reinforce the health- and hygiene-related measures taken, while simultaneously promoting the trustworthiness of the shared information.
format	article
author	Teresa Borges-Tiago Sandra Silva Sónia Avelar João Pedro Couto Luíz Mendes-Filho Flávio Tiago
author_facet	Teresa Borges-Tiago Sandra Silva Sónia Avelar João Pedro Couto Luíz Mendes-Filho Flávio Tiago
author_sort	Teresa Borges-Tiago
title	Tourism and COVID-19: The Show Must Go On
title_short	Tourism and COVID-19: The Show Must Go On
title_full	Tourism and COVID-19: The Show Must Go On
title_fullStr	Tourism and COVID-19: The Show Must Go On
title_full_unstemmed	Tourism and COVID-19: The Show Must Go On
title_sort	tourism and covid-19: the show must go on
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/7ec4a1a8399147e2b10184fe0bbcf504
work_keys_str_mv	AT teresaborgestiago tourismandcovid19theshowmustgoon AT sandrasilva tourismandcovid19theshowmustgoon AT soniaavelar tourismandcovid19theshowmustgoon AT joaopedrocouto tourismandcovid19theshowmustgoon AT luizmendesfilho tourismandcovid19theshowmustgoon AT flaviotiago tourismandcovid19theshowmustgoon
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Tourism and COVID-19: The Show Must Go On

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