Sociological Aspects of Risk in Marketing Management

In an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timel...

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Autores principales:	Alexander Sergeyevih Korezin, Sergey Borisovih Murashov
Formato:	article
Lenguaje:	EN RU
Publicado:	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:	marketing sociology risk sociology human factor of risk risk society marketing research marketing risks categorization of marketing risks Political institutions and public administration (General) JF20-2112
Acceso en línea:	https://doaj.org/article/7f04a875e12344d88e015284845bfb29
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spelling	oai:doaj.org-article:7f04a875e12344d88e015284845bfb292021-11-12T10:45:56ZSociological Aspects of Risk in Marketing Management1726-11391816-8590https://doaj.org/article/7f04a875e12344d88e015284845bfb292018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/11https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590In an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timely detection and prevention of such factors in the marketing process. The authors believe that the inclusion of research sotsiumnyh risk market research and formalization of requirements for documenting processes and outcomes can help marketers to limit the potential impact of unfavorable factors sociogenic quality management decisions in the field of marketing and effectiveness of their implementation. The article offers some basic definitions that reveal the specifics of marketing risks, given the author’s interpretation of the typology of marketing risks, clarify the purpose and features of planning studies sociogenic risks in marketing, particularly drawing up an official document - the brief to conduct comprehensive market research, taking into account risks.Alexander Sergeyevih KorezinSergey Borisovih MurashovNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlemarketing sociologyrisk sociologyhuman factor of riskrisk societymarketing researchmarketing riskscategorization of marketing risksPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 1, Pp 94-103 (2018)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	marketing sociology risk sociology human factor of risk risk society marketing research marketing risks categorization of marketing risks Political institutions and public administration (General) JF20-2112
spellingShingle	marketing sociology risk sociology human factor of risk risk society marketing research marketing risks categorization of marketing risks Political institutions and public administration (General) JF20-2112 Alexander Sergeyevih Korezin Sergey Borisovih Murashov Sociological Aspects of Risk in Marketing Management
description	In an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timely detection and prevention of such factors in the marketing process. The authors believe that the inclusion of research sotsiumnyh risk market research and formalization of requirements for documenting processes and outcomes can help marketers to limit the potential impact of unfavorable factors sociogenic quality management decisions in the field of marketing and effectiveness of their implementation. The article offers some basic definitions that reveal the specifics of marketing risks, given the author’s interpretation of the typology of marketing risks, clarify the purpose and features of planning studies sociogenic risks in marketing, particularly drawing up an official document - the brief to conduct comprehensive market research, taking into account risks.
format	article
author	Alexander Sergeyevih Korezin Sergey Borisovih Murashov
author_facet	Alexander Sergeyevih Korezin Sergey Borisovih Murashov
author_sort	Alexander Sergeyevih Korezin
title	Sociological Aspects of Risk in Marketing Management
title_short	Sociological Aspects of Risk in Marketing Management
title_full	Sociological Aspects of Risk in Marketing Management
title_fullStr	Sociological Aspects of Risk in Marketing Management
title_full_unstemmed	Sociological Aspects of Risk in Marketing Management
title_sort	sociological aspects of risk in marketing management
publisher	North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate	2018
url	https://doaj.org/article/7f04a875e12344d88e015284845bfb29
work_keys_str_mv	AT alexandersergeyevihkorezin sociologicalaspectsofriskinmarketingmanagement AT sergeyborisovihmurashov sociologicalaspectsofriskinmarketingmanagement
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Sociological Aspects of Risk in Marketing Management

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