Sociological Aspects of Risk in Marketing Management

Sociological Aspects of Risk in Marketing Management

In an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timel...

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Autores principales: Alexander Sergeyevih Korezin, Sergey Borisovih Murashov
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
Materias:
marketing sociology
risk sociology
human factor of risk
risk society
marketing research
marketing risks
categorization of marketing risks
Political institutions and public administration (General)
JF20-2112
Acceso en línea:https://doaj.org/article/7f04a875e12344d88e015284845bfb29
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