Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects

Business model management is possible on the basis of detailing and clarifying methods for calculating forms of increasing returns. High-tech companies, in contrast to traditional ones, have additional rents associated with the dual use of technologies and digitalization. The article develops a set...

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Autores principales:	Svetlana V. Orekhova, Andrey V. Misyura, Evgeny V. Kislitsyn
Formato:	article
Lenguaje:	RU
Publicado:	Ural State University of Economics 2020
Materias:	business model high-tech company industry increasing returns ecosystem effects network-based effects effects of innovation economies of scale Business HF5001-6182 Finance HG1-9999
Acceso en línea:	https://doaj.org/article/7f0f50cfe67a4e1ebcbb1018274d95c9
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spelling	oai:doaj.org-article:7f0f50cfe67a4e1ebcbb1018274d95c92021-12-02T10:17:39Z Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects10.29141/2218-5003-2020-11-4-42218-5003https://doaj.org/article/7f0f50cfe67a4e1ebcbb1018274d95c92020-09-01T00:00:00Zhttp://upravlenets.usue.ru/en/issues-2020/668https://doaj.org/toc/2218-5003Business model management is possible on the basis of detailing and clarifying methods for calculating forms of increasing returns. High-tech companies, in contrast to traditional ones, have additional rents associated with the dual use of technologies and digitalization. The article develops a set of methods for assessing the cumulative increasing returns of a hightech business model based on the calculation of classic and ecosystem effects. The neoclassical economic theory, the network (relational) approach, the concepts of business models and ecosystems constitute the methodological basis of the study. The authors differentiate between five forms of returns: economies of scale effects, effects of innovation, diversity, direct and indirect network-based (ecosystem) effects. The research method is pioneered by the authors and based on a sequential assessment of the five forms of returns. For each form, an optimal calculation method is proposed, the results of which are unified by the standardization method. The level of increasing returns is empirically calculated using the case study of the civil production of the Semikhatov Scientific and Production Association (SPA) of Automatics – one of the largest high-tech industrial enterprises. The paper highlights the problems in measuring returns, such as the lack of panel data on the enterprise, a uniform method and relevant examples for calculation, as well as objective data on sectoral markets. The research results prove that the key management objective is to enhance the positive difference between increasing and decreasing returns through transformation of the business model. To achieve this objective, we compile a matrix of effects, the level of which allows making appropriate management decisions. Our calculations show that the enterprise experiences decreasing returns from adoption of innovation. The level of increasing returns from the learning effect and the direct network-based effect is quite low, which indicates that the enterprise’s business model is traditional, rather than technological. The research results can serve as a basis for the development of a detailed management mechanism for transforming a business model. The method for increasing returns assessment is universal and can be applied to evaluate the effectiveness of any business models.Svetlana V. OrekhovaAndrey V. MisyuraEvgeny V. KislitsynUral State University of Economicsarticlebusiness modelhigh-tech companyindustryincreasing returnsecosystem effectsnetwork-based effectseffects of innovationeconomies of scaleBusinessHF5001-6182FinanceHG1-9999RUУправленец, Vol 11, Iss 4, Pp 43-58 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	business model high-tech company industry increasing returns ecosystem effects network-based effects effects of innovation economies of scale Business HF5001-6182 Finance HG1-9999
spellingShingle	business model high-tech company industry increasing returns ecosystem effects network-based effects effects of innovation economies of scale Business HF5001-6182 Finance HG1-9999 Svetlana V. Orekhova Andrey V. Misyura Evgeny V. Kislitsyn Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects
description	Business model management is possible on the basis of detailing and clarifying methods for calculating forms of increasing returns. High-tech companies, in contrast to traditional ones, have additional rents associated with the dual use of technologies and digitalization. The article develops a set of methods for assessing the cumulative increasing returns of a hightech business model based on the calculation of classic and ecosystem effects. The neoclassical economic theory, the network (relational) approach, the concepts of business models and ecosystems constitute the methodological basis of the study. The authors differentiate between five forms of returns: economies of scale effects, effects of innovation, diversity, direct and indirect network-based (ecosystem) effects. The research method is pioneered by the authors and based on a sequential assessment of the five forms of returns. For each form, an optimal calculation method is proposed, the results of which are unified by the standardization method. The level of increasing returns is empirically calculated using the case study of the civil production of the Semikhatov Scientific and Production Association (SPA) of Automatics – one of the largest high-tech industrial enterprises. The paper highlights the problems in measuring returns, such as the lack of panel data on the enterprise, a uniform method and relevant examples for calculation, as well as objective data on sectoral markets. The research results prove that the key management objective is to enhance the positive difference between increasing and decreasing returns through transformation of the business model. To achieve this objective, we compile a matrix of effects, the level of which allows making appropriate management decisions. Our calculations show that the enterprise experiences decreasing returns from adoption of innovation. The level of increasing returns from the learning effect and the direct network-based effect is quite low, which indicates that the enterprise’s business model is traditional, rather than technological. The research results can serve as a basis for the development of a detailed management mechanism for transforming a business model. The method for increasing returns assessment is universal and can be applied to evaluate the effectiveness of any business models.
format	article
author	Svetlana V. Orekhova Andrey V. Misyura Evgeny V. Kislitsyn
author_facet	Svetlana V. Orekhova Andrey V. Misyura Evgeny V. Kislitsyn
author_sort	Svetlana V. Orekhova
title	Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects
title_short	Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects
title_full	Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects
title_fullStr	Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects
title_full_unstemmed	Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects
title_sort	managing the increasing returns of a high-tech business model in industry: classic and ecosystem effects
publisher	Ural State University of Economics
publishDate	2020
url	https://doaj.org/article/7f0f50cfe67a4e1ebcbb1018274d95c9
work_keys_str_mv	AT svetlanavorekhova managingtheincreasingreturnsofahightechbusinessmodelinindustryclassicandecosystemeffects AT andreyvmisyura managingtheincreasingreturnsofahightechbusinessmodelinindustryclassicandecosystemeffects AT evgenyvkislitsyn managingtheincreasingreturnsofahightechbusinessmodelinindustryclassicandecosystemeffects
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Managing the increasing returns of a high-tech business model in industry: Classic and ecosystem effects

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