A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)

Ever since television became institutionalized in socialist Yugoslavia in the late 1950’s, it was closely associated with the idea of a „new life“ in socialist society. As a new technology, as a modern object in the socialist household, and as a medium which enabled the transmission of desirable con...

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Autor principal:	Ildiko Erdei
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2016
Materias:	television, socialism, Yugoslavia, modernity, everyday life Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/7f1865ee841c482695bc37c4ff0c0f62
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spelling	oai:doaj.org-article:7f1865ee841c482695bc37c4ff0c0f622021-12-02T06:13:07ZA new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)0353-15892334-8801https://doaj.org/article/7f1865ee841c482695bc37c4ff0c0f622016-02-01T00:00:00Zhttp://eap-iea.org/index.php/eap/article/view/228https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801Ever since television became institutionalized in socialist Yugoslavia in the late 1950’s, it was closely associated with the idea of a „new life“ in socialist society. As a new technology, as a modern object in the socialist household, and as a medium which enabled the transmission of desirable content for creating socialist citizens and shaping models of socialist „culturality“ and entertainment, television represents a prime terrain for studying the transformations of culture and society in the latter half of the 20th century in Yugoslavia, as well as in the rest of Europe and the world. The paper is mostly based a number of key sources, memoirs, which speak of the history of television in Yugoslavia from the point of view of creators and a wider circle of experts who were involved in it. In this paper I will attempt to shed some light on the dynamics of the process of introducing television into Yugoslavian society, the perplexities, confusions and tensions which this new technology – simultaneously the product and the mediator of modernity – brought with it. Special attention is given to the relationship between television as technology and television as a medium of mass communication, which permanently marked the beginnings of television in Yugoslavia with the tension between „tech“ and „programming“, as well as to the role of television in everyday life.Ildiko ErdeiUniversity of Belgradearticletelevision, socialism, Yugoslavia, modernity, everyday lifeAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 10, Iss 2, Pp 405-426 (2016)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	television, socialism, Yugoslavia, modernity, everyday life Anthropology GN1-890
spellingShingle	television, socialism, Yugoslavia, modernity, everyday life Anthropology GN1-890 Ildiko Erdei A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)
description	Ever since television became institutionalized in socialist Yugoslavia in the late 1950’s, it was closely associated with the idea of a „new life“ in socialist society. As a new technology, as a modern object in the socialist household, and as a medium which enabled the transmission of desirable content for creating socialist citizens and shaping models of socialist „culturality“ and entertainment, television represents a prime terrain for studying the transformations of culture and society in the latter half of the 20th century in Yugoslavia, as well as in the rest of Europe and the world. The paper is mostly based a number of key sources, memoirs, which speak of the history of television in Yugoslavia from the point of view of creators and a wider circle of experts who were involved in it. In this paper I will attempt to shed some light on the dynamics of the process of introducing television into Yugoslavian society, the perplexities, confusions and tensions which this new technology – simultaneously the product and the mediator of modernity – brought with it. Special attention is given to the relationship between television as technology and television as a medium of mass communication, which permanently marked the beginnings of television in Yugoslavia with the tension between „tech“ and „programming“, as well as to the role of television in everyday life.
format	article
author	Ildiko Erdei
author_facet	Ildiko Erdei
author_sort	Ildiko Erdei
title	A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)
title_short	A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)
title_full	A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)
title_fullStr	A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)
title_full_unstemmed	A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)
title_sort	new life on the small screen and around it: the beginnings of television in socialist yugoslavia (1955–1970)
publisher	University of Belgrade
publishDate	2016
url	https://doaj.org/article/7f1865ee841c482695bc37c4ff0c0f62
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A new life on the small screen and around it: The beginnings of television in socialist Yugoslavia (1955–1970)

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