Researching Issues of Product Range and Stock Management in Trade Chains

The article studies key problems of Russian trade chains. Foreign publications dealing with product range and stock management in retail trade were analyzed. As a result of the researching the logistic and marketing work of chain trade operators of FMCG sector in Russia certain trends were found, wh...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	S. N. Milov, A. S. Milov
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2019
Materias:	trade chains' problems, projecting the product life cycle, product rage management, category management, interaction of logistics and marketing, possibility of project implementation Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/7f9bcaa808be43ddbcb0965ccd0a1e13
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:7f9bcaa808be43ddbcb0965ccd0a1e13
record_format	dspace
spelling	oai:doaj.org-article:7f9bcaa808be43ddbcb0965ccd0a1e132021-11-15T05:20:49ZResearching Issues of Product Range and Stock Management in Trade Chains2413-28292587-925110.21686/2413-2829-2019-5-163-182https://doaj.org/article/7f9bcaa808be43ddbcb0965ccd0a1e132019-10-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/778https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article studies key problems of Russian trade chains. Foreign publications dealing with product range and stock management in retail trade were analyzed. As a result of the researching the logistic and marketing work of chain trade operators of FMCG sector in Russia certain trends were found, which determine the vector of their development for the next 5-10 years and at the same time act as the catalyst of their current problems. To investigate the key problems in detail the results of projects on business process re-engineering and optimization of product stock carried out within 15 years were used. As a result two principle problems were found typical of the majority of retailers: the low turnover of stocks leading to overstock and out-of-stock of the most popular and profitable products in outlets, i.e. trade branches or affiliates (regional storehouses). It should be mentioned that these problems arise in trade chains together, thus the global problem can be formulated in the following way: continuous out-of-stock with overstock. It means that today trade chains are facing the target objective - to shape a unique product rage for each outlet or even for a concrete customer and to meet the arising demand with the optimum level of stock and costs. In the process of practical realization of projects on stock optimization in trade chains the authors developed a certain algorithm of solving the project problems and it was found out that external conditions that were not investigated could cause negative results of project implementation.S. N. MilovA. S. MilovPlekhanov Russian University of Economicsarticletrade chains' problems, projecting the product life cycle, product rage management, category management, interaction of logistics and marketing, possibility of project implementationEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 5, Pp 163-182 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	trade chains' problems, projecting the product life cycle, product rage management, category management, interaction of logistics and marketing, possibility of project implementation Economics as a science HB71-74
spellingShingle	trade chains' problems, projecting the product life cycle, product rage management, category management, interaction of logistics and marketing, possibility of project implementation Economics as a science HB71-74 S. N. Milov A. S. Milov Researching Issues of Product Range and Stock Management in Trade Chains
description	The article studies key problems of Russian trade chains. Foreign publications dealing with product range and stock management in retail trade were analyzed. As a result of the researching the logistic and marketing work of chain trade operators of FMCG sector in Russia certain trends were found, which determine the vector of their development for the next 5-10 years and at the same time act as the catalyst of their current problems. To investigate the key problems in detail the results of projects on business process re-engineering and optimization of product stock carried out within 15 years were used. As a result two principle problems were found typical of the majority of retailers: the low turnover of stocks leading to overstock and out-of-stock of the most popular and profitable products in outlets, i.e. trade branches or affiliates (regional storehouses). It should be mentioned that these problems arise in trade chains together, thus the global problem can be formulated in the following way: continuous out-of-stock with overstock. It means that today trade chains are facing the target objective - to shape a unique product rage for each outlet or even for a concrete customer and to meet the arising demand with the optimum level of stock and costs. In the process of practical realization of projects on stock optimization in trade chains the authors developed a certain algorithm of solving the project problems and it was found out that external conditions that were not investigated could cause negative results of project implementation.
format	article
author	S. N. Milov A. S. Milov
author_facet	S. N. Milov A. S. Milov
author_sort	S. N. Milov
title	Researching Issues of Product Range and Stock Management in Trade Chains
title_short	Researching Issues of Product Range and Stock Management in Trade Chains
title_full	Researching Issues of Product Range and Stock Management in Trade Chains
title_fullStr	Researching Issues of Product Range and Stock Management in Trade Chains
title_full_unstemmed	Researching Issues of Product Range and Stock Management in Trade Chains
title_sort	researching issues of product range and stock management in trade chains
publisher	Plekhanov Russian University of Economics
publishDate	2019
url	https://doaj.org/article/7f9bcaa808be43ddbcb0965ccd0a1e13
work_keys_str_mv	AT snmilov researchingissuesofproductrangeandstockmanagementintradechains AT asmilov researchingissuesofproductrangeandstockmanagementintradechains
_version_	1718428626597183488

Researching Issues of Product Range and Stock Management in Trade Chains

Ejemplares similares