Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words

Abstract The ongoing novel coronavirus (COVID-19) pandemic has resulted in the enforcement of national public health safety measures including precautionary behaviours such as border closures, movement restrictions, total or partial lockdowns, social distancing, and face mask mandates in order to re...

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Autores principales:	Stefania S. Moro, Jennifer K. E. Steeves
Formato:	article
Lenguaje:	EN
Publicado:	Nature Portfolio 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/7fc049cf46c549338ca1efed5a738cab
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spelling	oai:doaj.org-article:7fc049cf46c549338ca1efed5a738cab2021-11-14T12:22:03ZLack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words10.1038/s41598-021-01210-92045-2322https://doaj.org/article/7fc049cf46c549338ca1efed5a738cab2021-11-01T00:00:00Zhttps://doi.org/10.1038/s41598-021-01210-9https://doaj.org/toc/2045-2322Abstract The ongoing novel coronavirus (COVID-19) pandemic has resulted in the enforcement of national public health safety measures including precautionary behaviours such as border closures, movement restrictions, total or partial lockdowns, social distancing, and face mask mandates in order to reduce the spread of this disease. The current study uses affective priming, an indirect behavioural measure of implicit attitude, to evaluate COVID-19 attitudes. Explicitly, participants rated their overall risk perception associated with contracting COVID-19 significantly lower compared to their perception of necessary precautions and overall adherence to public health measures. During baseline trials, participants explicitly rated COVID-19 affiliated words as unpleasant, similar to traditional unpleasant word stimuli. Despite rating the COVID-19 affiliated words as unpleasant, affective priming was not observed for congruent prime-target COVID-19 affiliated word pairs when compared to congruent prime-target pleasant and unpleasant words. Overall, these results provide quantitative evidence that COVID-19 affiliated words do not invoke the same implicit attitude response as traditional pleasant and unpleasant word stimuli, despite conscious explicit rating of the COVID-19 words as unpleasant. This reduction in unpleasant attitude towards COVID-19 related words may contribute towards decreased fear-related behaviours and increased incidences of risky-behaviour facilitating the movement of the virus.Stefania S. MoroJennifer K. E. SteevesNature PortfolioarticleMedicineRScienceQENScientific Reports, Vol 11, Iss 1, Pp 1-9 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Stefania S. Moro Jennifer K. E. Steeves Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words
description	Abstract The ongoing novel coronavirus (COVID-19) pandemic has resulted in the enforcement of national public health safety measures including precautionary behaviours such as border closures, movement restrictions, total or partial lockdowns, social distancing, and face mask mandates in order to reduce the spread of this disease. The current study uses affective priming, an indirect behavioural measure of implicit attitude, to evaluate COVID-19 attitudes. Explicitly, participants rated their overall risk perception associated with contracting COVID-19 significantly lower compared to their perception of necessary precautions and overall adherence to public health measures. During baseline trials, participants explicitly rated COVID-19 affiliated words as unpleasant, similar to traditional unpleasant word stimuli. Despite rating the COVID-19 affiliated words as unpleasant, affective priming was not observed for congruent prime-target COVID-19 affiliated word pairs when compared to congruent prime-target pleasant and unpleasant words. Overall, these results provide quantitative evidence that COVID-19 affiliated words do not invoke the same implicit attitude response as traditional pleasant and unpleasant word stimuli, despite conscious explicit rating of the COVID-19 words as unpleasant. This reduction in unpleasant attitude towards COVID-19 related words may contribute towards decreased fear-related behaviours and increased incidences of risky-behaviour facilitating the movement of the virus.
format	article
author	Stefania S. Moro Jennifer K. E. Steeves
author_facet	Stefania S. Moro Jennifer K. E. Steeves
author_sort	Stefania S. Moro
title	Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words
title_short	Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words
title_full	Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words
title_fullStr	Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words
title_full_unstemmed	Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words
title_sort	lack of affective priming indicates attitude-behaviour discrepancy for covid-19 affiliated words
publisher	Nature Portfolio
publishDate	2021
url	https://doaj.org/article/7fc049cf46c549338ca1efed5a738cab
work_keys_str_mv	AT stefaniasmoro lackofaffectiveprimingindicatesattitudebehaviourdiscrepancyforcovid19affiliatedwords AT jenniferkesteeves lackofaffectiveprimingindicatesattitudebehaviourdiscrepancyforcovid19affiliatedwords
_version_	1718429238555574272

Lack of affective priming indicates attitude-behaviour discrepancy for COVID-19 affiliated words

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