INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a...
Guardado en:
Autor principal: | |
---|---|
Formato: | article |
Lenguaje: | RU |
Publicado: |
Real Economics Publishing House
2019
|
Materias: | |
Acceso en línea: | https://doaj.org/article/7ffbf2134967416b93cce4750a1170db |
Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
id |
oai:doaj.org-article:7ffbf2134967416b93cce4750a1170db |
---|---|
record_format |
dspace |
spelling |
oai:doaj.org-article:7ffbf2134967416b93cce4750a1170db2021-11-19T10:42:00ZINTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES2618-947X2618-998410.17747/2618-947X-2019-1-36-45https://doaj.org/article/7ffbf2134967416b93cce4750a1170db2019-05-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/819https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a strategy of limited adaptation products by local business units to local conditions. In addition, the author assesses the impact of the liability of foreignness effect on internationalization process of Russian non-energy companies.G. G. NalbandyanReal Economics Publishing House articleinternationalization strategiesrussian non-energy companiesliability of foreignnesscompetitive advantagesRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 10, Iss 1, Pp 36-45 (2019) |
institution |
DOAJ |
collection |
DOAJ |
language |
RU |
topic |
internationalization strategies russian non-energy companies liability of foreignness competitive advantages Risk in industry. Risk management HD61 |
spellingShingle |
internationalization strategies russian non-energy companies liability of foreignness competitive advantages Risk in industry. Risk management HD61 G. G. Nalbandyan INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES |
description |
The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a strategy of limited adaptation products by local business units to local conditions. In addition, the author assesses the impact of the liability of foreignness effect on internationalization process of Russian non-energy companies. |
format |
article |
author |
G. G. Nalbandyan |
author_facet |
G. G. Nalbandyan |
author_sort |
G. G. Nalbandyan |
title |
INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES |
title_short |
INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES |
title_full |
INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES |
title_fullStr |
INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES |
title_full_unstemmed |
INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES |
title_sort |
internationalization strategies of russian non-energy companies |
publisher |
Real Economics Publishing House |
publishDate |
2019 |
url |
https://doaj.org/article/7ffbf2134967416b93cce4750a1170db |
work_keys_str_mv |
AT ggnalbandyan internationalizationstrategiesofrussiannonenergycompanies |
_version_ |
1718420202764369920 |