INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES

The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a...

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Autor principal: G. G. Nalbandyan
Formato: article
Lenguaje:RU
Publicado: Real Economics Publishing House 2019
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Acceso en línea:https://doaj.org/article/7ffbf2134967416b93cce4750a1170db
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spelling oai:doaj.org-article:7ffbf2134967416b93cce4750a1170db2021-11-19T10:42:00ZINTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES2618-947X2618-998410.17747/2618-947X-2019-1-36-45https://doaj.org/article/7ffbf2134967416b93cce4750a1170db2019-05-01T00:00:00Zhttps://www.jsdrm.ru/jour/article/view/819https://doaj.org/toc/2618-947Xhttps://doaj.org/toc/2618-9984The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a strategy of limited adaptation products by local business units to local conditions. In addition, the author assesses the impact of the liability of foreignness effect on internationalization process of Russian non-energy companies.G. G. NalbandyanReal Economics Publishing House articleinternationalization strategiesrussian non-energy companiesliability of foreignnesscompetitive advantagesRisk in industry. Risk managementHD61RU Strategičeskie Rešeniâ i Risk-Menedžment, Vol 10, Iss 1, Pp 36-45 (2019)
institution DOAJ
collection DOAJ
language RU
topic internationalization strategies
russian non-energy companies
liability of foreignness
competitive advantages
Risk in industry. Risk management
HD61
spellingShingle internationalization strategies
russian non-energy companies
liability of foreignness
competitive advantages
Risk in industry. Risk management
HD61
G. G. Nalbandyan
INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
description The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a strategy of limited adaptation products by local business units to local conditions. In addition, the author assesses the impact of the liability of foreignness effect on internationalization process of Russian non-energy companies.
format article
author G. G. Nalbandyan
author_facet G. G. Nalbandyan
author_sort G. G. Nalbandyan
title INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
title_short INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
title_full INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
title_fullStr INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
title_full_unstemmed INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
title_sort internationalization strategies of russian non-energy companies
publisher Real Economics Publishing House
publishDate 2019
url https://doaj.org/article/7ffbf2134967416b93cce4750a1170db
work_keys_str_mv AT ggnalbandyan internationalizationstrategiesofrussiannonenergycompanies
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