INTERNATIONALIZATION STRATEGIES OF RUSSIAN NON-ENERGY COMPANIES
The article is devoted to the generalization and descriptive analysis of foreign market entry strategies used by Russian non-energy companies. According to the research results, in most cases, the companies use either the replication strategy of offering a standardized product in all countries, or a...
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| Formato: | article |
| Lenguaje: | RU |
| Publicado: |
Real Economics Publishing House
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/7ffbf2134967416b93cce4750a1170db |
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