Sticky Media. Encoutners with Oil through Imaginary Media Archaeology

This paper investigates how media archaeology and the concept of deep time could be taken literally, by bringing authors of early media studies (McLuhan, Innis) together with contemporary eco-material approaches (Gabrys, Parikka) on the topic of oil. Following these conjunctions of media and oil the...

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Main Author:	Naomie Gramlich
Format:	article
Language:	EN
Published:	ScholarWorks @ UMass Amherst 2018
Subjects:	Language and Literature P Communication. Mass media P87-96
Online Access:	https://doaj.org/article/8027c4ab7d2a427ea6f8c1c6f9904e49
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id	oai:doaj.org-article:8027c4ab7d2a427ea6f8c1c6f9904e49
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spelling	oai:doaj.org-article:8027c4ab7d2a427ea6f8c1c6f9904e492021-11-17T15:17:29ZSticky Media. Encoutners with Oil through Imaginary Media Archaeology10.7275/dnns-wa812380-6109https://doaj.org/article/8027c4ab7d2a427ea6f8c1c6f9904e492018-10-01T00:00:00Zhttps://scholarworks.umass.edu/cpo/vol7/iss1/3/https://doaj.org/toc/2380-6109This paper investigates how media archaeology and the concept of deep time could be taken literally, by bringing authors of early media studies (McLuhan, Innis) together with contemporary eco-material approaches (Gabrys, Parikka) on the topic of oil. Following these conjunctions of media and oil the article first traces certain prevailing narrations in media studies, before turning to the understanding of oil beyond its industrial uses and its catastrophic dimensions in the petro-imaginary of Satin Island by Tom McCarthy. In terms of imaginary media archeology, petro-imaginary provides a conceptual space in which a new relation of images of material reality to media technologies can be drafted, tested, and reviewed. By proposing the figure of sticky media, in contrast to the prevailing metaphors of fluidity, I emphasize their material moments.Naomie GramlichScholarWorks @ UMass AmherstarticleLanguage and LiteraturePCommunication. Mass mediaP87-96ENcommunication +1, Vol 7, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	EN
topic	Language and Literature P Communication. Mass media P87-96
spellingShingle	Language and Literature P Communication. Mass media P87-96 Naomie Gramlich Sticky Media. Encoutners with Oil through Imaginary Media Archaeology
description	This paper investigates how media archaeology and the concept of deep time could be taken literally, by bringing authors of early media studies (McLuhan, Innis) together with contemporary eco-material approaches (Gabrys, Parikka) on the topic of oil. Following these conjunctions of media and oil the article first traces certain prevailing narrations in media studies, before turning to the understanding of oil beyond its industrial uses and its catastrophic dimensions in the petro-imaginary of Satin Island by Tom McCarthy. In terms of imaginary media archeology, petro-imaginary provides a conceptual space in which a new relation of images of material reality to media technologies can be drafted, tested, and reviewed. By proposing the figure of sticky media, in contrast to the prevailing metaphors of fluidity, I emphasize their material moments.
format	article
author	Naomie Gramlich
author_facet	Naomie Gramlich
author_sort	Naomie Gramlich
title	Sticky Media. Encoutners with Oil through Imaginary Media Archaeology
title_short	Sticky Media. Encoutners with Oil through Imaginary Media Archaeology
title_full	Sticky Media. Encoutners with Oil through Imaginary Media Archaeology
title_fullStr	Sticky Media. Encoutners with Oil through Imaginary Media Archaeology
title_full_unstemmed	Sticky Media. Encoutners with Oil through Imaginary Media Archaeology
title_sort	sticky media. encoutners with oil through imaginary media archaeology
publisher	ScholarWorks @ UMass Amherst
publishDate	2018
url	https://doaj.org/article/8027c4ab7d2a427ea6f8c1c6f9904e49
work_keys_str_mv	AT naomiegramlich stickymediaencoutnerswithoilthroughimaginarymediaarchaeology
_version_	1718425424098230272

Sticky Media. Encoutners with Oil through Imaginary Media Archaeology

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