The impact of e-retailer personality and website quality on online impulse buying

The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an e...

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Autor principal:	Nguyen Le Thai Hoa
Formato:	article
Lenguaje:	EN
Publicado:	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2021
Materias:	e-retailer personality online impulse buying retailing website quality Economic theory. Demography HB1-3840
Acceso en línea:	https://doaj.org/article/80454d6e317942408a208aedf8f50a77
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spelling	oai:doaj.org-article:80454d6e317942408a208aedf8f50a772021-11-15T08:44:54ZThe impact of e-retailer personality and website quality on online impulse buying2734-93142734-958610.46223/HCMCOUJS.econ.en.11.2.1400.2021https://doaj.org/article/80454d6e317942408a208aedf8f50a772021-08-01T00:00:00Zhttps://journalofscience.ou.edu.vn/index.php/econ-en/article/view/1400https://doaj.org/toc/2734-9314https://doaj.org/toc/2734-9586The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an emerging phenomenon in marketing literature. A large number of studies focus on the factors effective on consumers’ impulse buying in brick and mortar retailers but rare research investigate these factors in online environment. There are two key perspectives on the factors effective on impulse buying: a customer’s inherent characters and his/her current state of mind. Based on the self-congruity theory and latent state-trait theory, this study considered this concept in two-sided approach: the state of mind incurred in the shopping environment (website quality) and a particular personal characteristics inherent to the individual customer (e-retailer personality). This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM). The results indicate some practical implications for website design and enhancing impulsive buying.Nguyen Le Thai HoaHO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCEarticlee-retailer personalityonline impulse buyingretailingwebsite qualityEconomic theory. DemographyHB1-3840ENHo Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 11, Iss 2, Pp 97-113 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	e-retailer personality online impulse buying retailing website quality Economic theory. Demography HB1-3840
spellingShingle	e-retailer personality online impulse buying retailing website quality Economic theory. Demography HB1-3840 Nguyen Le Thai Hoa The impact of e-retailer personality and website quality on online impulse buying
description	The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an emerging phenomenon in marketing literature. A large number of studies focus on the factors effective on consumers’ impulse buying in brick and mortar retailers but rare research investigate these factors in online environment. There are two key perspectives on the factors effective on impulse buying: a customer’s inherent characters and his/her current state of mind. Based on the self-congruity theory and latent state-trait theory, this study considered this concept in two-sided approach: the state of mind incurred in the shopping environment (website quality) and a particular personal characteristics inherent to the individual customer (e-retailer personality). This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM). The results indicate some practical implications for website design and enhancing impulsive buying.
format	article
author	Nguyen Le Thai Hoa
author_facet	Nguyen Le Thai Hoa
author_sort	Nguyen Le Thai Hoa
title	The impact of e-retailer personality and website quality on online impulse buying
title_short	The impact of e-retailer personality and website quality on online impulse buying
title_full	The impact of e-retailer personality and website quality on online impulse buying
title_fullStr	The impact of e-retailer personality and website quality on online impulse buying
title_full_unstemmed	The impact of e-retailer personality and website quality on online impulse buying
title_sort	impact of e-retailer personality and website quality on online impulse buying
publisher	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
publishDate	2021
url	https://doaj.org/article/80454d6e317942408a208aedf8f50a77
work_keys_str_mv	AT nguyenlethaihoa theimpactoferetailerpersonalityandwebsitequalityononlineimpulsebuying AT nguyenlethaihoa impactoferetailerpersonalityandwebsitequalityononlineimpulsebuying
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The impact of e-retailer personality and website quality on online impulse buying

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