The impact of e-retailer personality and website quality on online impulse buying
The development of information technology and the proliferation of e-commerce make online shopping more and more popular. Recent studies indicate that in the modern world, most shoppers purchased products spontaneously and highlighted the necessity of in-depth understanding of impulse buying as an e...
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
2021
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| Acceso en línea: | https://doaj.org/article/80454d6e317942408a208aedf8f50a77 |
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