Exploring High School Students' Educational Use of YouTube

YouTube is one of the most prevalent social media sites across the globe. However, there is a lack of research on factors influencing educational use of YouTube. This study examines high school students’ educational use of YouTube with unified theory of acceptance and use of technology (UTAUT). Usi...

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Autor principal: Salih Bardakcı
Formato: article
Lenguaje:EN
Publicado: Athabasca University Press 2019
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Acceso en línea:https://doaj.org/article/8050a94c2904437fac25b23a638f8039
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spelling oai:doaj.org-article:8050a94c2904437fac25b23a638f80392021-12-02T19:20:53ZExploring High School Students' Educational Use of YouTube10.19173/irrodl.v20i2.40741492-3831https://doaj.org/article/8050a94c2904437fac25b23a638f80392019-04-01T00:00:00Zhttp://www.irrodl.org/index.php/irrodl/article/view/4074https://doaj.org/toc/1492-3831 YouTube is one of the most prevalent social media sites across the globe. However, there is a lack of research on factors influencing educational use of YouTube. This study examines high school students’ educational use of YouTube with unified theory of acceptance and use of technology (UTAUT). Using structural equation modeling, the proposed model is tested. Results demonstrate that performance expectancy and social influence are the significant predictors of behavioral intention to use YouTube. Furthermore, behavioral intention is the significant predictor of actual usage. The results suggest that students intend to use YouTube for improving their academic performance. Social influence also contributes to their intention. Based on previous literature, the results are discussed.  Salih BardakcıAthabasca University PressarticleYouTubehigh school studentsunified theory of acceptance and use of technology (UTAUT)structural equation modelingSpecial aspects of educationLC8-6691ENInternational Review of Research in Open and Distributed Learning, Vol 20, Iss 2 (2019)
institution DOAJ
collection DOAJ
language EN
topic YouTube
high school students
unified theory of acceptance and use of technology (UTAUT)
structural equation modeling
Special aspects of education
LC8-6691
spellingShingle YouTube
high school students
unified theory of acceptance and use of technology (UTAUT)
structural equation modeling
Special aspects of education
LC8-6691
Salih Bardakcı
Exploring High School Students' Educational Use of YouTube
description YouTube is one of the most prevalent social media sites across the globe. However, there is a lack of research on factors influencing educational use of YouTube. This study examines high school students’ educational use of YouTube with unified theory of acceptance and use of technology (UTAUT). Using structural equation modeling, the proposed model is tested. Results demonstrate that performance expectancy and social influence are the significant predictors of behavioral intention to use YouTube. Furthermore, behavioral intention is the significant predictor of actual usage. The results suggest that students intend to use YouTube for improving their academic performance. Social influence also contributes to their intention. Based on previous literature, the results are discussed. 
format article
author Salih Bardakcı
author_facet Salih Bardakcı
author_sort Salih Bardakcı
title Exploring High School Students' Educational Use of YouTube
title_short Exploring High School Students' Educational Use of YouTube
title_full Exploring High School Students' Educational Use of YouTube
title_fullStr Exploring High School Students' Educational Use of YouTube
title_full_unstemmed Exploring High School Students' Educational Use of YouTube
title_sort exploring high school students' educational use of youtube
publisher Athabasca University Press
publishDate 2019
url https://doaj.org/article/8050a94c2904437fac25b23a638f8039
work_keys_str_mv AT salihbardakcı exploringhighschoolstudentseducationaluseofyoutube
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