Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm

<span class="abs_content">Mutually beneficial relationships (MBRs), a concept used to conceptualize public relations processes and outcomes, has been featured relatively uncritically for many years. This normative concept became an elixir for collective problem solving and shared dec...

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Autores principales:	Shannon A. Bowen, Robert L. Health
Formato:	article
Lenguaje:	EN
Publicado:	Coordinamento SIBA 2020
Materias:	mutually beneficial relationships strategic issues management conflict resolution ethics and legitimacy sound science activism intelligences as argumentation Political science (General) JA1-92
Acceso en línea:	https://doaj.org/article/8085781bb9e6453ca0692acfdff889f0
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id	oai:doaj.org-article:8085781bb9e6453ca0692acfdff889f0
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spelling	oai:doaj.org-article:8085781bb9e6453ca0692acfdff889f02021-11-21T15:11:41ZIntelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm1972-76232035-660910.1285/i20356609v13i2p1002https://doaj.org/article/8085781bb9e6453ca0692acfdff889f02020-07-01T00:00:00Zhttp://siba-ese.unisalento.it/index.php/paco/article/view/22499https://doaj.org/toc/1972-7623https://doaj.org/toc/2035-6609<span class="abs_content">Mutually beneficial relationships (MBRs), a concept used to conceptualize public relations processes and outcomes, has been featured relatively uncritically for many years. This normative concept became an elixir for collective problem solving and shared decision making. Careful consideration of highly contested issues reveals evidence that within-group MBRs can prevent overarching solutions, decisions between issue groups, and can constitute stalemating or hegemonic tribalism. Strategic issues management (SIM) provides decision-making intelligences by which conflict between businesses and other members of society can be understood and resolved. Issue advocates' adversarial strategies can frustrate any society's ability to solve problems and make meaningful decisions, even when parties share a common motivating value. Stalemated public policy interpretations create sores that cannot heal; complex problems cannot be solved. Thus, MBRs are not the promised panacea or even a normative approach. Within-group MBRs can prevent between-group MBRs. An ethically engaged and rhetorically astute SIM process offers a constructive alternative to understanding complex, contested issues and offering informed problem resolution. Relationships do not have to be mutually beneficial to be included within the realm of public relations. In fact, relationships can span a continuum while still warranting and requiring the attentions, expertise, and activities of public relations. As long as ethical standards are maintained, those relationships can exist in whatever form is most intelligent for the handling of issues. In that view, public relations truly joins strategic management.</span><br />Shannon A. BowenRobert L. HealthCoordinamento SIBAarticlemutually beneficial relationshipsstrategic issues managementconflict resolutionethics and legitimacysound scienceactivismintelligences as argumentationPolitical science (General)JA1-92ENPartecipazione e Conflitto, Vol 13, Iss 2, Pp 1002-1021 (2020)
institution	DOAJ
collection	DOAJ
language	EN
topic	mutually beneficial relationships strategic issues management conflict resolution ethics and legitimacy sound science activism intelligences as argumentation Political science (General) JA1-92
spellingShingle	mutually beneficial relationships strategic issues management conflict resolution ethics and legitimacy sound science activism intelligences as argumentation Political science (General) JA1-92 Shannon A. Bowen Robert L. Health Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm
description	<span class="abs_content">Mutually beneficial relationships (MBRs), a concept used to conceptualize public relations processes and outcomes, has been featured relatively uncritically for many years. This normative concept became an elixir for collective problem solving and shared decision making. Careful consideration of highly contested issues reveals evidence that within-group MBRs can prevent overarching solutions, decisions between issue groups, and can constitute stalemating or hegemonic tribalism. Strategic issues management (SIM) provides decision-making intelligences by which conflict between businesses and other members of society can be understood and resolved. Issue advocates' adversarial strategies can frustrate any society's ability to solve problems and make meaningful decisions, even when parties share a common motivating value. Stalemated public policy interpretations create sores that cannot heal; complex problems cannot be solved. Thus, MBRs are not the promised panacea or even a normative approach. Within-group MBRs can prevent between-group MBRs. An ethically engaged and rhetorically astute SIM process offers a constructive alternative to understanding complex, contested issues and offering informed problem resolution. Relationships do not have to be mutually beneficial to be included within the realm of public relations. In fact, relationships can span a continuum while still warranting and requiring the attentions, expertise, and activities of public relations. As long as ethical standards are maintained, those relationships can exist in whatever form is most intelligent for the handling of issues. In that view, public relations truly joins strategic management.</span><br />
format	article
author	Shannon A. Bowen Robert L. Health
author_facet	Shannon A. Bowen Robert L. Health
author_sort	Shannon A. Bowen
title	Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm
title_short	Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm
title_full	Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm
title_fullStr	Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm
title_full_unstemmed	Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm
title_sort	intelligences in strategic issues management: challenging the mutually beneficial relationships paradigm
publisher	Coordinamento SIBA
publishDate	2020
url	https://doaj.org/article/8085781bb9e6453ca0692acfdff889f0
work_keys_str_mv	AT shannonabowen intelligencesinstrategicissuesmanagementchallengingthemutuallybeneficialrelationshipsparadigm AT robertlhealth intelligencesinstrategicissuesmanagementchallengingthemutuallybeneficialrelationshipsparadigm
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Intelligences in Strategic Issues Management: Challenging the Mutually Beneficial Relationships Paradigm

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