Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.

We examined whether a voluntary response becomes associated with the (affective) meaning of intended response effects. Four experiments revealed that coupling a keypress with positive or negative consequences produces affective compatibility effects when the keypress has to be executed in response t...

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Autores principales:	Andreas B Eder, Klaus Rothermund, Jan De Houwer
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2013
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/80b0bbe5560843f99f38cdd6b5072a0f
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spelling	oai:doaj.org-article:80b0bbe5560843f99f38cdd6b5072a0f2021-11-18T08:46:34ZAffective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.1932-620310.1371/journal.pone.0079210https://doaj.org/article/80b0bbe5560843f99f38cdd6b5072a0f2013-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/24244450/?tool=EBIhttps://doaj.org/toc/1932-6203We examined whether a voluntary response becomes associated with the (affective) meaning of intended response effects. Four experiments revealed that coupling a keypress with positive or negative consequences produces affective compatibility effects when the keypress has to be executed in response to positively or negatively evaluated stimulus categories. In Experiment 1, positive words were evaluated faster with a keypress that turned the words ON (versus OFF), whereas negative words were evaluated faster with a keypress that turned the words OFF (versus ON). Experiment 2 showed that this compatibility effect is reversed if an aversive tone is turned ON and OFF with keypresses. Experiment 3 revealed that keypresses acquire an affective meaning even when the association between the responses and their effects is variable and intentionally reconfigured before each trial. Experiment 4 used affective response effects to assess implicit in-group favoritism, showing that the measure is sensitive to the valence of categories and not to the valence of exemplars. Results support the hypothesis that behavioral reactions become associated with the affective meaning of the intended response goal, which has important implications for the understanding and construction of implicit attitude measures.Andreas B EderKlaus RothermundJan De HouwerPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 8, Iss 11, p e79210 (2013)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Andreas B Eder Klaus Rothermund Jan De Houwer Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.
description	We examined whether a voluntary response becomes associated with the (affective) meaning of intended response effects. Four experiments revealed that coupling a keypress with positive or negative consequences produces affective compatibility effects when the keypress has to be executed in response to positively or negatively evaluated stimulus categories. In Experiment 1, positive words were evaluated faster with a keypress that turned the words ON (versus OFF), whereas negative words were evaluated faster with a keypress that turned the words OFF (versus ON). Experiment 2 showed that this compatibility effect is reversed if an aversive tone is turned ON and OFF with keypresses. Experiment 3 revealed that keypresses acquire an affective meaning even when the association between the responses and their effects is variable and intentionally reconfigured before each trial. Experiment 4 used affective response effects to assess implicit in-group favoritism, showing that the measure is sensitive to the valence of categories and not to the valence of exemplars. Results support the hypothesis that behavioral reactions become associated with the affective meaning of the intended response goal, which has important implications for the understanding and construction of implicit attitude measures.
format	article
author	Andreas B Eder Klaus Rothermund Jan De Houwer
author_facet	Andreas B Eder Klaus Rothermund Jan De Houwer
author_sort	Andreas B Eder
title	Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.
title_short	Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.
title_full	Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.
title_fullStr	Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.
title_full_unstemmed	Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.
title_sort	affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.
publisher	Public Library of Science (PLoS)
publishDate	2013
url	https://doaj.org/article/80b0bbe5560843f99f38cdd6b5072a0f
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Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.

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