Affective compatibility between stimuli and response goals: a primer for a new implicit measure of attitudes.

We examined whether a voluntary response becomes associated with the (affective) meaning of intended response effects. Four experiments revealed that coupling a keypress with positive or negative consequences produces affective compatibility effects when the keypress has to be executed in response t...

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Autores principales: Andreas B Eder, Klaus Rothermund, Jan De Houwer
Formato: article
Lenguaje:EN
Publicado: Public Library of Science (PLoS) 2013
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Acceso en línea:https://doaj.org/article/80b0bbe5560843f99f38cdd6b5072a0f
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