ANALYSIS AND FORECASTING THE DYNAMICS OF ADVERTISING BOTS ACTIVITY

When introducing a new product or service to the market, a manufacturer or retailer is faced with the need to develop a promotion strategy. Taking into account the recent trends in e-commerce and social media marketing, it makes sense to evaluate the possibility of borrowing promotion strategies fro...

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Autores principales: Yu. V. Trushina, M. N. Belousova, E. Yu. Belova, V. A. Belousov
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
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Acceso en línea:https://doaj.org/article/8181598953de4ee397689d6d2432e72e
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