Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA

Abstrak Pandemi COVID-19 telah melanda hampir di seluruh dunia. Pandemi ini juga merupakan sebuah masa dimana masyarakat dituntut melaksanakan kebiasaan baru atau dikenal dengan New Normal. Kebiasaan baru ini juga mempengaruhi cara masyarakat dalam berbelanja khususnya berbelanja di marketplace. Den...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Sultan Chaeruddin, Icih Sukarsih, Respitawulan Respitawulan
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Negeri Medan 2021
Materias:	covid-19 pandemic, marketplace, moora Electronic computers. Computer science QA75.5-76.95
Acceso en línea:	https://doaj.org/article/81915f35eaff486e9a43150c55a0cc42
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:81915f35eaff486e9a43150c55a0cc42
record_format	dspace
spelling	oai:doaj.org-article:81915f35eaff486e9a43150c55a0cc422021-11-27T05:26:27ZPemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA2502-71312502-714X10.24114/cess.v6i2.22511https://doaj.org/article/81915f35eaff486e9a43150c55a0cc422021-07-01T00:00:00Zhttps://jurnal.unimed.ac.id/2012/index.php/cess/article/view/22511https://doaj.org/toc/2502-7131https://doaj.org/toc/2502-714XAbstrak Pandemi COVID-19 telah melanda hampir di seluruh dunia. Pandemi ini juga merupakan sebuah masa dimana masyarakat dituntut melaksanakan kebiasaan baru atau dikenal dengan New Normal. Kebiasaan baru ini juga mempengaruhi cara masyarakat dalam berbelanja khususnya berbelanja di marketplace. Dengan memilih marketplace yang tepat maka masyarakat atau konsumen dapat memenuhi kebutuhan seperti produk kesehatan dan rumah tangga yang paling dicari di masa pandemi. Metode Multi Objective Optimization on The Basis of Ratio Analysis atau MOORA adalah salah satu metode dari Multi Attribute Decision Making. Metode MOORA dapat digunakan untuk menentukan rekomendasi marketplace di masa pandemi COVID-19. Hasil yang diharapkan adalah diperoleh alternatif terbaik berdasarkan penilaian masyarakat dan perhitungan menggunakan metode MOORA sehingga dapat terlihat pula perilaku konsumen di masa pandemi dan menjadi masukkan bagi perusahaan marketplace di masa yang akan datang. Kata kunci - Pandemi COVID-19; Marketplace; MOORA The COVID-19 pandemic has hit almost all over the world. This pandemic is also a period when people are required to carry out new habits, known as the New Normal. This new habit also affects the way people shop, especially shopping in the marketplace. By choosing the right marketplace, the community or consumers can meet needs such as health and household products that are most sought after during a pandemic. The Multi Objective Optimization method on The Basis of Ratio Analysis or MOORA is one of the methods of Multi Attribute Decision Making. The MOORA method can be used to determine marketplace recommendations during the COVID-19 pandemic. The expected result is that the best alternative is obtained based on community assessment and calculations using the MOORA method so that consumer behavior can also be seen during the pandemic and become input for marketplace companies in the future.Sultan ChaeruddinIcih SukarsihRespitawulan RespitawulanUniversitas Negeri Medanarticlecovid-19 pandemic, marketplace, mooraElectronic computers. Computer scienceQA75.5-76.95IDCESS (Journal of Computer Engineering, System and Science), Vol 6, Iss 2, Pp 149-154 (2021)
institution	DOAJ
collection	DOAJ
language	ID
topic	covid-19 pandemic, marketplace, moora Electronic computers. Computer science QA75.5-76.95
spellingShingle	covid-19 pandemic, marketplace, moora Electronic computers. Computer science QA75.5-76.95 Sultan Chaeruddin Icih Sukarsih Respitawulan Respitawulan Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA
description	Abstrak Pandemi COVID-19 telah melanda hampir di seluruh dunia. Pandemi ini juga merupakan sebuah masa dimana masyarakat dituntut melaksanakan kebiasaan baru atau dikenal dengan New Normal. Kebiasaan baru ini juga mempengaruhi cara masyarakat dalam berbelanja khususnya berbelanja di marketplace. Dengan memilih marketplace yang tepat maka masyarakat atau konsumen dapat memenuhi kebutuhan seperti produk kesehatan dan rumah tangga yang paling dicari di masa pandemi. Metode Multi Objective Optimization on The Basis of Ratio Analysis atau MOORA adalah salah satu metode dari Multi Attribute Decision Making. Metode MOORA dapat digunakan untuk menentukan rekomendasi marketplace di masa pandemi COVID-19. Hasil yang diharapkan adalah diperoleh alternatif terbaik berdasarkan penilaian masyarakat dan perhitungan menggunakan metode MOORA sehingga dapat terlihat pula perilaku konsumen di masa pandemi dan menjadi masukkan bagi perusahaan marketplace di masa yang akan datang. Kata kunci - Pandemi COVID-19; Marketplace; MOORA The COVID-19 pandemic has hit almost all over the world. This pandemic is also a period when people are required to carry out new habits, known as the New Normal. This new habit also affects the way people shop, especially shopping in the marketplace. By choosing the right marketplace, the community or consumers can meet needs such as health and household products that are most sought after during a pandemic. The Multi Objective Optimization method on The Basis of Ratio Analysis or MOORA is one of the methods of Multi Attribute Decision Making. The MOORA method can be used to determine marketplace recommendations during the COVID-19 pandemic. The expected result is that the best alternative is obtained based on community assessment and calculations using the MOORA method so that consumer behavior can also be seen during the pandemic and become input for marketplace companies in the future.
format	article
author	Sultan Chaeruddin Icih Sukarsih Respitawulan Respitawulan
author_facet	Sultan Chaeruddin Icih Sukarsih Respitawulan Respitawulan
author_sort	Sultan Chaeruddin
title	Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA
title_short	Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA
title_full	Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA
title_fullStr	Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA
title_full_unstemmed	Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA
title_sort	pemilihan marketplace di masa pandemi covid-19 menggunakan metode moora
publisher	Universitas Negeri Medan
publishDate	2021
url	https://doaj.org/article/81915f35eaff486e9a43150c55a0cc42
work_keys_str_mv	AT sultanchaeruddin pemilihanmarketplacedimasapandemicovid19menggunakanmetodemoora AT icihsukarsih pemilihanmarketplacedimasapandemicovid19menggunakanmetodemoora AT respitawulanrespitawulan pemilihanmarketplacedimasapandemicovid19menggunakanmetodemoora
_version_	1718409174279258112

Pemilihan Marketplace Di Masa Pandemi Covid-19 Menggunakan Metode MOORA

Ejemplares similares