The Impact of Social Media Activities on Brand Equity

This study aims to investigate the impact of Social Media Activities on brand equity (brand awareness and brand image). A cross-sectional quantitative study has been conducted using a validated questionnaire distributed to a convenience sample of 362 participants who used one or more forms of an Air...

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Autores principales: Ra’ed Masa’deh, Shafig AL-Haddad, Dana Al Abed, Hadeel Khalil, Lina AlMomani, Taghreed Khirfan
Formato: article
Lenguaje:EN
Publicado: MDPI AG 2021
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Acceso en línea:https://doaj.org/article/81c985746a9b487ba459c262b1d9aff6
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