Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood

Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and th...

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Autores principales:	Akhmadi Heri, Alfathah Afif Rasyid, Susanawati
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/81d9654743864435991f77ce43e63896
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spelling	oai:doaj.org-article:81d9654743864435991f77ce43e638962021-11-08T15:19:27ZGeneration Z consumer’s preferences for online food ordering application: a study of gofood and grabfood2267-124210.1051/e3sconf/202131601011https://doaj.org/article/81d9654743864435991f77ce43e638962021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01011.pdfhttps://doaj.org/toc/2267-1242Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and the most considered factors in purchasing food product using Gofood and Grabfood online food ordering applications. An online survey of 100 generation Z respondents was carried out through the google form application. Descriptive analysis, T-test and one-way ANOVA were used to find out the most preferred online food ordering application and the most considered factors in purchasing food products using Gofood and Grabfood. The results showed that Gofood is the most preferred application by Generation Z. Furthermore, trust is the most considered factor in using Gofood application while practicality, promotion and trust are the major factors of Grabfood consumers preferences.Akhmadi HeriAlfathah Afif RasyidSusanawatiEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 01011 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Akhmadi Heri Alfathah Afif Rasyid Susanawati Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood
description	Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and the most considered factors in purchasing food product using Gofood and Grabfood online food ordering applications. An online survey of 100 generation Z respondents was carried out through the google form application. Descriptive analysis, T-test and one-way ANOVA were used to find out the most preferred online food ordering application and the most considered factors in purchasing food products using Gofood and Grabfood. The results showed that Gofood is the most preferred application by Generation Z. Furthermore, trust is the most considered factor in using Gofood application while practicality, promotion and trust are the major factors of Grabfood consumers preferences.
format	article
author	Akhmadi Heri Alfathah Afif Rasyid Susanawati
author_facet	Akhmadi Heri Alfathah Afif Rasyid Susanawati
author_sort	Akhmadi Heri
title	Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood
title_short	Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood
title_full	Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood
title_fullStr	Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood
title_full_unstemmed	Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood
title_sort	generation z consumer’s preferences for online food ordering application: a study of gofood and grabfood
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/81d9654743864435991f77ce43e63896
work_keys_str_mv	AT akhmadiheri generationzconsumerspreferencesforonlinefoodorderingapplicationastudyofgofoodandgrabfood AT alfathahafifrasyid generationzconsumerspreferencesforonlinefoodorderingapplicationastudyofgofoodandgrabfood AT susanawati generationzconsumerspreferencesforonlinefoodorderingapplicationastudyofgofoodandgrabfood
_version_	1718441966803353600

Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood

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