Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood
Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and th...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | EN FR |
| Publicado: |
EDP Sciences
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/81d9654743864435991f77ce43e63896 |
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