STRATEGIES OF INTERNATIONAL RETAILERS
In strategic management such well-known models as Porter five powers, Porter competitive strategies, Ansoff matrix have been used for decades. This article adapts models of strategic management to retail. After the example of international retailers the author shows which strategies are used to atta...
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Plekhanov Russian University of Economics
2017
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oai:doaj.org-article:81fdf79957b54f758a4cdeee50165a2e2021-11-15T05:20:45ZSTRATEGIES OF INTERNATIONAL RETAILERS2413-28292587-925110.21686/2413-2829-2017-3-120-126https://doaj.org/article/81fdf79957b54f758a4cdeee50165a2e2017-09-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/301https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251In strategic management such well-known models as Porter five powers, Porter competitive strategies, Ansoff matrix have been used for decades. This article adapts models of strategic management to retail. After the example of international retailers the author shows which strategies are used to attain global success. The impact of Porter five powers on industry was assessed. Store formats were provided and the author identified which strategies they correspond to: differentiation, focusing and cost leadership. Examples of strategies on Ansoff matrix that are used by retailers were shown. Two types of pricing strategies, i. e. EDLP and high-low were analyzed.Daria K. PopenkovaPlekhanov Russian University of Economicsarticlegrowth strategiescompetitive strategiesretailinternational retailexpansionEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 3, Pp 120-126 (2017) |
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DOAJ |
| collection |
DOAJ |
| language |
RU |
| topic |
growth strategies competitive strategies retail international retail expansion Economics as a science HB71-74 |
| spellingShingle |
growth strategies competitive strategies retail international retail expansion Economics as a science HB71-74 Daria K. Popenkova STRATEGIES OF INTERNATIONAL RETAILERS |
| description |
In strategic management such well-known models as Porter five powers, Porter competitive strategies, Ansoff matrix have been used for decades. This article adapts models of strategic management to retail. After the example of international retailers the author shows which strategies are used to attain global success. The impact of Porter five powers on industry was assessed. Store formats were provided and the author identified which strategies they correspond to: differentiation, focusing and cost leadership. Examples of strategies on Ansoff matrix that are used by retailers were shown. Two types of pricing strategies, i. e. EDLP and high-low were analyzed. |
| format |
article |
| author |
Daria K. Popenkova |
| author_facet |
Daria K. Popenkova |
| author_sort |
Daria K. Popenkova |
| title |
STRATEGIES OF INTERNATIONAL RETAILERS |
| title_short |
STRATEGIES OF INTERNATIONAL RETAILERS |
| title_full |
STRATEGIES OF INTERNATIONAL RETAILERS |
| title_fullStr |
STRATEGIES OF INTERNATIONAL RETAILERS |
| title_full_unstemmed |
STRATEGIES OF INTERNATIONAL RETAILERS |
| title_sort |
strategies of international retailers |
| publisher |
Plekhanov Russian University of Economics |
| publishDate |
2017 |
| url |
https://doaj.org/article/81fdf79957b54f758a4cdeee50165a2e |
| work_keys_str_mv |
AT dariakpopenkova strategiesofinternationalretailers |
| _version_ |
1718428758285746176 |