STRATEGIES OF INTERNATIONAL RETAILERS

In strategic management such well-known models as Porter five powers, Porter competitive strategies, Ansoff matrix have been used for decades. This article adapts models of strategic management to retail. After the example of international retailers the author shows which strategies are used to atta...

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Autor principal: Daria K. Popenkova
Formato: article
Lenguaje:RU
Publicado: Plekhanov Russian University of Economics 2017
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Acceso en línea:https://doaj.org/article/81fdf79957b54f758a4cdeee50165a2e
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