Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products

This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to handicrafts because our study collected scale items from other studies and tried to develop constructs ap...

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Autores principales:	Mohsin Shafi, Liu Junrong, Yongzhong Yang, Deng Jian, Imran UR Rahman, Mahdi Moudi
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
Acceso en línea:	https://doaj.org/article/82053c0e091645fba1ae94f5b72d151a
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spelling	oai:doaj.org-article:82053c0e091645fba1ae94f5b72d151a2021-12-05T04:33:19ZFactors Influencing the Consumer Acceptance of Innovation in Handicraft Products2158-244010.1177/21582440211061528https://doaj.org/article/82053c0e091645fba1ae94f5b72d151a2021-12-01T00:00:00Zhttps://doi.org/10.1177/21582440211061528https://doaj.org/toc/2158-2440This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to handicrafts because our study collected scale items from other studies and tried to develop constructs applicable to handicraft products. The descriptive analysis through a quantitative cross-sectional consumer survey was applied along with cluster analysis for consumer market segmentation following the acceptance of certain types of innovations. Eight factors were discovered through EFA. The construct scores for authenticity innovation, packaging innovation, value-adding, product improvement, product design innovation, alternative/new materials, quality materials, and technological innovations were used in the cluster analysis. The results show that most consumers are open to accepting innovation in handicrafts. Particularly, consumers prefer those innovations that do not modify the traditional features and characteristics of products, such as authenticity, packaging, and quality-related innovations. However, consumers considered technological innovations as more skeptical. The comparison of socio-demographic profile of consumer segments with their acceptance of innovation indicates that the younger generation and well-educated consumers are more willing to accept innovation in handicraft products. Contrarily, the old-age consumers were unwilling to accept the innovation and prefer to purchase authentic and quality products. Additionally, as income increases, people like more authentic and quality products. This study focused on an emerging topic for handicraft industry, that is, innovation considered controversial, challenging, and received less attention from scholars in past. Further, this study is the first of its kind to explore the consumer acceptance of innovation in handicraft products.Mohsin ShafiLiu JunrongYongzhong YangDeng JianImran UR RahmanMahdi MoudiSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
spellingShingle	History of scholarship and learning. The humanities AZ20-999 Social Sciences H Mohsin Shafi Liu Junrong Yongzhong Yang Deng Jian Imran UR Rahman Mahdi Moudi Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
description	This study investigates the factors influencing consumer acceptance of certain types of innovation in handicraft products. Another aim of the article is construct/scale development applicable to handicrafts because our study collected scale items from other studies and tried to develop constructs applicable to handicraft products. The descriptive analysis through a quantitative cross-sectional consumer survey was applied along with cluster analysis for consumer market segmentation following the acceptance of certain types of innovations. Eight factors were discovered through EFA. The construct scores for authenticity innovation, packaging innovation, value-adding, product improvement, product design innovation, alternative/new materials, quality materials, and technological innovations were used in the cluster analysis. The results show that most consumers are open to accepting innovation in handicrafts. Particularly, consumers prefer those innovations that do not modify the traditional features and characteristics of products, such as authenticity, packaging, and quality-related innovations. However, consumers considered technological innovations as more skeptical. The comparison of socio-demographic profile of consumer segments with their acceptance of innovation indicates that the younger generation and well-educated consumers are more willing to accept innovation in handicraft products. Contrarily, the old-age consumers were unwilling to accept the innovation and prefer to purchase authentic and quality products. Additionally, as income increases, people like more authentic and quality products. This study focused on an emerging topic for handicraft industry, that is, innovation considered controversial, challenging, and received less attention from scholars in past. Further, this study is the first of its kind to explore the consumer acceptance of innovation in handicraft products.
format	article
author	Mohsin Shafi Liu Junrong Yongzhong Yang Deng Jian Imran UR Rahman Mahdi Moudi
author_facet	Mohsin Shafi Liu Junrong Yongzhong Yang Deng Jian Imran UR Rahman Mahdi Moudi
author_sort	Mohsin Shafi
title	Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
title_short	Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
title_full	Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
title_fullStr	Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
title_full_unstemmed	Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products
title_sort	factors influencing the consumer acceptance of innovation in handicraft products
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/82053c0e091645fba1ae94f5b72d151a
work_keys_str_mv	AT mohsinshafi factorsinfluencingtheconsumeracceptanceofinnovationinhandicraftproducts AT liujunrong factorsinfluencingtheconsumeracceptanceofinnovationinhandicraftproducts AT yongzhongyang factorsinfluencingtheconsumeracceptanceofinnovationinhandicraftproducts AT dengjian factorsinfluencingtheconsumeracceptanceofinnovationinhandicraftproducts AT imranurrahman factorsinfluencingtheconsumeracceptanceofinnovationinhandicraftproducts AT mahdimoudi factorsinfluencingtheconsumeracceptanceofinnovationinhandicraftproducts
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Factors Influencing the Consumer Acceptance of Innovation in Handicraft Products

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