Digital adaptation issues for different demographics in Russian Moscow region

The article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and Neil Hove generations theory. Using methods of soci...

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Autores principales:	L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	behavioral patterns communication channels digitalization digital environment digital technologies generation theory product positioning social networks social research Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/823685ccf7bc4ceabffb712b6c803356
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id	oai:doaj.org-article:823685ccf7bc4ceabffb712b6c803356
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spelling	oai:doaj.org-article:823685ccf7bc4ceabffb712b6c8033562021-12-03T07:43:34ZDigital adaptation issues for different demographics in Russian Moscow region1816-42772686-841510.26425/1816-4277-2020-10-145-151https://doaj.org/article/823685ccf7bc4ceabffb712b6c8033562020-12-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2488https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and Neil Hove generations theory. Using methods of sociological research (polls and in-depth interviews), the article analyzes the Strauss-Hove generational theory’s actual elements in relation to the socio-demographic landscape of modern Russian society. The article considers the interaction specifics with the digital environment and gadgets for various demographic sections, as well as their involvement in modern global trends regarding Internet addiction and online positioning. The article concludes that the development of various communication channels depending on demographic targeting is required.L. G. AkhmaevaD. V. DolgopolovA. I. EremeevaPublishing House of the State University of Managementarticlebehavioral patternscommunication channelsdigitalizationdigital environmentdigital technologiesgeneration theoryproduct positioningsocial networkssocial researchSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 10, Pp 145-151 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	behavioral patterns communication channels digitalization digital environment digital technologies generation theory product positioning social networks social research Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	behavioral patterns communication channels digitalization digital environment digital technologies generation theory product positioning social networks social research Sociology (General) HM401-1281 Economics as a science HB71-74 L. G. Akhmaeva D. V. Dolgopolov A. I. Eremeeva Digital adaptation issues for different demographics in Russian Moscow region
description	The article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and Neil Hove generations theory. Using methods of sociological research (polls and in-depth interviews), the article analyzes the Strauss-Hove generational theory’s actual elements in relation to the socio-demographic landscape of modern Russian society. The article considers the interaction specifics with the digital environment and gadgets for various demographic sections, as well as their involvement in modern global trends regarding Internet addiction and online positioning. The article concludes that the development of various communication channels depending on demographic targeting is required.
format	article
author	L. G. Akhmaeva D. V. Dolgopolov A. I. Eremeeva
author_facet	L. G. Akhmaeva D. V. Dolgopolov A. I. Eremeeva
author_sort	L. G. Akhmaeva
title	Digital adaptation issues for different demographics in Russian Moscow region
title_short	Digital adaptation issues for different demographics in Russian Moscow region
title_full	Digital adaptation issues for different demographics in Russian Moscow region
title_fullStr	Digital adaptation issues for different demographics in Russian Moscow region
title_full_unstemmed	Digital adaptation issues for different demographics in Russian Moscow region
title_sort	digital adaptation issues for different demographics in russian moscow region
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/823685ccf7bc4ceabffb712b6c803356
work_keys_str_mv	AT lgakhmaeva digitaladaptationissuesfordifferentdemographicsinrussianmoscowregion AT dvdolgopolov digitaladaptationissuesfordifferentdemographicsinrussianmoscowregion AT aieremeeva digitaladaptationissuesfordifferentdemographicsinrussianmoscowregion
_version_	1718373458300108800

Digital adaptation issues for different demographics in Russian Moscow region

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