Digital adaptation issues for different demographics in Russian Moscow region

Digital adaptation issues for different demographics in Russian Moscow region

The article aims to analyze the adaptation specifics of four generations to digital technologies in Russian Moscow region. The research theoretical basis consists of the basic socio-demographic generations description within the William Strauss and Neil Hove generations theory. Using methods of soci...

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Autores principales: L. G. Akhmaeva, D. V. Dolgopolov, A. I. Eremeeva
Formato: article
Lenguaje:RU
Publicado: Publishing House of the State University of Management 2020
Materias:
behavioral patterns
communication channels
digitalization
digital environment
digital technologies
generation theory
product positioning
social networks
social research
Sociology (General)
HM401-1281
Economics as a science
HB71-74
Acceso en línea:https://doaj.org/article/823685ccf7bc4ceabffb712b6c803356
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