Education is the Only Business Where the Customer is Satisfied with Less of the Product
Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even te...
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American Society for Microbiology
2017
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oai:doaj.org-article:82c0f11264d04ff9b172a6fa246c6df92021-11-15T15:04:06ZEducation is the Only Business Where the Customer is Satisfied with Less of the Product10.1128/jmbe.v18i2.13581935-78851935-7877https://doaj.org/article/82c0f11264d04ff9b172a6fa246c6df92017-09-01T00:00:00Zhttps://journals.asm.org/doi/10.1128/jmbe.v18i2.1358https://doaj.org/toc/1935-7877https://doaj.org/toc/1935-7885Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even tenured faculty members should strive for higher standards, including maintaining high expectations of the students. One of the seven principles for good practice in undergraduate education, as espoused by Chickering and Gamson, is “communicates high expectations” (1); that is, students tend to put in the effort necessary to meet expectations, so it makes sense to set a high bar for performance, even though it may take extra work on the part of the instructor.Daniel J. KlionskyAmerican Society for MicrobiologyarticleSpecial aspects of educationLC8-6691Biology (General)QH301-705.5ENJournal of Microbiology & Biology Education, Vol 18, Iss 2 (2017) |
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Special aspects of education LC8-6691 Biology (General) QH301-705.5 |
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Special aspects of education LC8-6691 Biology (General) QH301-705.5 Daniel J. Klionsky Education is the Only Business Where the Customer is Satisfied with Less of the Product |
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Faculty members need to be vigilant to avoid a slide toward decreased efforts in the classroom. The demand for “good teaching” may not come from the students in the class, who have many activities taking up their time and are often satisfied with a course that makes minimal demands; however, even tenured faculty members should strive for higher standards, including maintaining high expectations of the students. One of the seven principles for good practice in undergraduate education, as espoused by Chickering and Gamson, is “communicates high expectations” (1); that is, students tend to put in the effort necessary to meet expectations, so it makes sense to set a high bar for performance, even though it may take extra work on the part of the instructor. |
format |
article |
author |
Daniel J. Klionsky |
author_facet |
Daniel J. Klionsky |
author_sort |
Daniel J. Klionsky |
title |
Education is the Only Business Where the Customer is Satisfied with Less of the Product |
title_short |
Education is the Only Business Where the Customer is Satisfied with Less of the Product |
title_full |
Education is the Only Business Where the Customer is Satisfied with Less of the Product |
title_fullStr |
Education is the Only Business Where the Customer is Satisfied with Less of the Product |
title_full_unstemmed |
Education is the Only Business Where the Customer is Satisfied with Less of the Product |
title_sort |
education is the only business where the customer is satisfied with less of the product |
publisher |
American Society for Microbiology |
publishDate |
2017 |
url |
https://doaj.org/article/82c0f11264d04ff9b172a6fa246c6df9 |
work_keys_str_mv |
AT danieljklionsky educationistheonlybusinesswherethecustomerissatisfiedwithlessoftheproduct |
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