Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion

All around the globe, populism has become increasingly prominent in democratic societies in the developed and developing world. Scholars have attributed this rise at a response to the systematic reproduction of social inequalities entwined with processes of neoliberal globalisation, within which all...

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Autores principales:	Inaya Rakhmani, Muninggar Sri Saraswati
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	International relations JZ2-6530 Political institutions and public administration - Asia (Asian studies only) JQ1-6651 Social sciences and state - Asia (Asian studies only) H53
Acceso en línea:	https://doaj.org/article/82e055266f9846c492ab660ad07ab7e9
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id	oai:doaj.org-article:82e055266f9846c492ab660ad07ab7e9
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spelling	oai:doaj.org-article:82e055266f9846c492ab660ad07ab7e92021-11-18T22:33:40ZAuthoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion1868-10341868-488210.1177/18681034211027885https://doaj.org/article/82e055266f9846c492ab660ad07ab7e92021-12-01T00:00:00Zhttps://doi.org/10.1177/18681034211027885https://doaj.org/toc/1868-1034https://doaj.org/toc/1868-4882All around the globe, populism has become increasingly prominent in democratic societies in the developed and developing world. Scholars have attributed this rise at a response to the systematic reproduction of social inequalities entwined with processes of neoliberal globalisation, within which all countries are inextricably and dynamically linked. However, to theorise populism properly, we must look at its manifestations in countries other than the West. By taking the case of Indonesia, the third largest democracy and the largest economy in Southeast Asia, this article critically analyses the role of the political campaign industry in mobilising narratives in electoral discourses. We use the Gramscian notion of consent and coercion, in which the shaping of populist narratives relies on mechanisms of persuasion using mass and social media. Such mechanisms allow the transformation of political discourses in conjunction with oligarchic power struggle. Within this struggle, political campaigners narrate the persona of political elites, while cyber armies divide and polarise, to manufacture allegiance and agitation among the majority of young voters as part of a shifting social base. As such, we argue that, together, the narratives – through engineering consent and coercion – construct authoritarian populism that pits two crowds of “the people” against each other, while aligning them with different sections of the “elite.”Inaya RakhmaniMuninggar Sri SaraswatiSAGE PublishingarticleInternational relationsJZ2-6530Political institutions and public administration - Asia (Asian studies only)JQ1-6651Social sciences and state - Asia (Asian studies only)H53ENJournal of Current Southeast Asian Affairs, Vol 40 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	International relations JZ2-6530 Political institutions and public administration - Asia (Asian studies only) JQ1-6651 Social sciences and state - Asia (Asian studies only) H53
spellingShingle	International relations JZ2-6530 Political institutions and public administration - Asia (Asian studies only) JQ1-6651 Social sciences and state - Asia (Asian studies only) H53 Inaya Rakhmani Muninggar Sri Saraswati Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion
description	All around the globe, populism has become increasingly prominent in democratic societies in the developed and developing world. Scholars have attributed this rise at a response to the systematic reproduction of social inequalities entwined with processes of neoliberal globalisation, within which all countries are inextricably and dynamically linked. However, to theorise populism properly, we must look at its manifestations in countries other than the West. By taking the case of Indonesia, the third largest democracy and the largest economy in Southeast Asia, this article critically analyses the role of the political campaign industry in mobilising narratives in electoral discourses. We use the Gramscian notion of consent and coercion, in which the shaping of populist narratives relies on mechanisms of persuasion using mass and social media. Such mechanisms allow the transformation of political discourses in conjunction with oligarchic power struggle. Within this struggle, political campaigners narrate the persona of political elites, while cyber armies divide and polarise, to manufacture allegiance and agitation among the majority of young voters as part of a shifting social base. As such, we argue that, together, the narratives – through engineering consent and coercion – construct authoritarian populism that pits two crowds of “the people” against each other, while aligning them with different sections of the “elite.”
format	article
author	Inaya Rakhmani Muninggar Sri Saraswati
author_facet	Inaya Rakhmani Muninggar Sri Saraswati
author_sort	Inaya Rakhmani
title	Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion
title_short	Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion
title_full	Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion
title_fullStr	Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion
title_full_unstemmed	Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion
title_sort	authoritarian populism in indonesia: the role of the political campaign industry in engineering consent and coercion
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/82e055266f9846c492ab660ad07ab7e9
work_keys_str_mv	AT inayarakhmani authoritarianpopulisminindonesiatheroleofthepoliticalcampaignindustryinengineeringconsentandcoercion AT muninggarsrisaraswati authoritarianpopulisminindonesiatheroleofthepoliticalcampaignindustryinengineeringconsentandcoercion
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Authoritarian Populism in Indonesia: The Role of the Political Campaign Industry in Engineering Consent and Coercion

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