THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
Firms under the intensive competitive conditions aim that their brands have perceived different from the others by consumer. For this purpose, firms when conducting relations with their consumer have to deal with brand management seperately. Especially, if brand awareness is created, consumers'...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/82fdae4498fa46988728d6be0b50ce02 |
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| Sumario: | Firms under the intensive competitive conditions aim that their brands have perceived different from the others by consumer. For this purpose, firms when conducting relations with their consumer have to deal with brand management seperately. Especially, if brand awareness is created, consumers' expectations may have been affected. Existance of different communication facilities increases the importance of management proccess related with brand, especially in marketing communication proccess. One of the fundamental purposes of the advert is to be remembered via drawing attention of the consumer. Thus, It is thought that consumers accomplish the purchasing activity of goods or services. Using famous in |
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