THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN

Firms under the intensive competitive conditions aim that their brands have perceived different from the others by consumer. For this purpose, firms when conducting relations with their consumer have to deal with brand management seperately. Especially, if brand awareness is created, consumers'...

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Autores principales:	Banu ÖZBUCAK ALBAR, Gülüzar ÖKSÜZ
Formato:	article
Lenguaje:	DE EN FR TR
Publicado:	Fırat University 2019
Materias:	brand awareness television advertisement famous person Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/82fdae4498fa46988728d6be0b50ce02
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spelling	oai:doaj.org-article:82fdae4498fa46988728d6be0b50ce022021-11-24T09:21:00ZTHE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN2148-416310.9761/JASSS1829https://doaj.org/article/82fdae4498fa46988728d6be0b50ce022019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=320502105_21%C3%B6zbucakalbarbanu-417-431.pdf&key=26955https://doaj.org/toc/2148-4163Firms under the intensive competitive conditions aim that their brands have perceived different from the others by consumer. For this purpose, firms when conducting relations with their consumer have to deal with brand management seperately. Especially, if brand awareness is created, consumers' expectations may have been affected. Existance of different communication facilities increases the importance of management proccess related with brand, especially in marketing communication proccess. One of the fundamental purposes of the advert is to be remembered via drawing attention of the consumer. Thus, It is thought that consumers accomplish the purchasing activity of goods or services. Using famous inBanu ÖZBUCAK ALBARGülüzar ÖKSÜZFırat Universityarticlebrand awarenesstelevision advertisementfamous personSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 6, Iss 23, Pp 417-431 (2019)
institution	DOAJ
collection	DOAJ
language	DE EN FR TR
topic	brand awareness television advertisement famous person Social Sciences H Social sciences (General) H1-99
spellingShingle	brand awareness television advertisement famous person Social Sciences H Social sciences (General) H1-99 Banu ÖZBUCAK ALBAR Gülüzar ÖKSÜZ THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
description	Firms under the intensive competitive conditions aim that their brands have perceived different from the others by consumer. For this purpose, firms when conducting relations with their consumer have to deal with brand management seperately. Especially, if brand awareness is created, consumers' expectations may have been affected. Existance of different communication facilities increases the importance of management proccess related with brand, especially in marketing communication proccess. One of the fundamental purposes of the advert is to be remembered via drawing attention of the consumer. Thus, It is thought that consumers accomplish the purchasing activity of goods or services. Using famous in
format	article
author	Banu ÖZBUCAK ALBAR Gülüzar ÖKSÜZ
author_facet	Banu ÖZBUCAK ALBAR Gülüzar ÖKSÜZ
author_sort	Banu ÖZBUCAK ALBAR
title	THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
title_short	THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
title_full	THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
title_fullStr	THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
title_full_unstemmed	THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
title_sort	effect of using famous people to create brand awareness ads to consumers: a study in the city of giresun
publisher	Fırat University
publishDate	2019
url	https://doaj.org/article/82fdae4498fa46988728d6be0b50ce02
work_keys_str_mv	AT banuozbucakalbar theeffectofusingfamouspeopletocreatebrandawarenessadstoconsumersastudyinthecityofgiresun AT guluzaroksuz theeffectofusingfamouspeopletocreatebrandawarenessadstoconsumersastudyinthecityofgiresun AT banuozbucakalbar effectofusingfamouspeopletocreatebrandawarenessadstoconsumersastudyinthecityofgiresun AT guluzaroksuz effectofusingfamouspeopletocreatebrandawarenessadstoconsumersastudyinthecityofgiresun
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THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN

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