THE EFFECT OF USING FAMOUS PEOPLE TO CREATE BRAND AWARENESS ADS TO CONSUMERS: A STUDY IN THE CITY OF GIRESUN
Firms under the intensive competitive conditions aim that their brands have perceived different from the others by consumer. For this purpose, firms when conducting relations with their consumer have to deal with brand management seperately. Especially, if brand awareness is created, consumers'...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | DE EN FR TR |
| Publicado: |
Fırat University
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/82fdae4498fa46988728d6be0b50ce02 |
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