The color "fruit": object memories defined by color.

Most fruits and other highly color-diagnostic objects have color as a central aspect of their identity, which can facilitate detection and visual recognition. It has been theorized that there may be a large amount of overlap between the neural representations of these objects and processing involved...

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Autores principales:	David E Lewis, Joel Pearson, Sieu K Khuu
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2013
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/834cfa4d9d2e493eafebb2f8cf8b5a16
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id	oai:doaj.org-article:834cfa4d9d2e493eafebb2f8cf8b5a16
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spelling	oai:doaj.org-article:834cfa4d9d2e493eafebb2f8cf8b5a162021-11-18T07:44:29ZThe color "fruit": object memories defined by color.1932-620310.1371/journal.pone.0064960https://doaj.org/article/834cfa4d9d2e493eafebb2f8cf8b5a162013-01-01T00:00:00Zhttps://www.ncbi.nlm.nih.gov/pmc/articles/pmid/23717677/?tool=EBIhttps://doaj.org/toc/1932-6203Most fruits and other highly color-diagnostic objects have color as a central aspect of their identity, which can facilitate detection and visual recognition. It has been theorized that there may be a large amount of overlap between the neural representations of these objects and processing involved in color perception. In accordance with this theory we sought to determine if the recognition of highly color diagnostic fruit objects could be facilitated by the visual presentation of their known color associates. In two experiments we show that color associate priming is possible, but contingent upon multiple factors. Color priming was found to be maximally effective for the most highly color diagnostic fruits, when low spatial-frequency information was present in the image, and when determination of the object's specific identity, not merely its category, was required. These data illustrate the importance of color for determining the identity of certain objects, and support the theory that object knowledge involves sensory specific systems.David E LewisJoel PearsonSieu K KhuuPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 8, Iss 5, p e64960 (2013)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q David E Lewis Joel Pearson Sieu K Khuu The color "fruit": object memories defined by color.
description	Most fruits and other highly color-diagnostic objects have color as a central aspect of their identity, which can facilitate detection and visual recognition. It has been theorized that there may be a large amount of overlap between the neural representations of these objects and processing involved in color perception. In accordance with this theory we sought to determine if the recognition of highly color diagnostic fruit objects could be facilitated by the visual presentation of their known color associates. In two experiments we show that color associate priming is possible, but contingent upon multiple factors. Color priming was found to be maximally effective for the most highly color diagnostic fruits, when low spatial-frequency information was present in the image, and when determination of the object's specific identity, not merely its category, was required. These data illustrate the importance of color for determining the identity of certain objects, and support the theory that object knowledge involves sensory specific systems.
format	article
author	David E Lewis Joel Pearson Sieu K Khuu
author_facet	David E Lewis Joel Pearson Sieu K Khuu
author_sort	David E Lewis
title	The color "fruit": object memories defined by color.
title_short	The color "fruit": object memories defined by color.
title_full	The color "fruit": object memories defined by color.
title_fullStr	The color "fruit": object memories defined by color.
title_full_unstemmed	The color "fruit": object memories defined by color.
title_sort	color "fruit": object memories defined by color.
publisher	Public Library of Science (PLoS)
publishDate	2013
url	https://doaj.org/article/834cfa4d9d2e493eafebb2f8cf8b5a16
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The color "fruit": object memories defined by color.

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