Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency

Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environmental sustainability, becoming a paramount global concern. In the current study, the purpose is to investigate and pick up the constructs of mindful consumption, ego-involvement, and social norms and dete...

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Autores principales:	Shahid Nawaz, Yun Jiang, Muhammad Zahid Nawaz, Syeda Farzana Manzoor, Ruixue Zhang
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
Acceso en línea:	https://doaj.org/article/837fd6ec9f9c4cfd9b075d0181999288
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spelling	oai:doaj.org-article:837fd6ec9f9c4cfd9b075d01819992882021-11-06T23:03:23ZMindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency2158-244010.1177/21582440211056621https://doaj.org/article/837fd6ec9f9c4cfd9b075d01819992882021-11-01T00:00:00Zhttps://doi.org/10.1177/21582440211056621https://doaj.org/toc/2158-2440Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environmental sustainability, becoming a paramount global concern. In the current study, the purpose is to investigate and pick up the constructs of mindful consumption, ego-involvement, and social norms and determine the primary motivations for Chinese consumers to act sustainably. To investigate the moderating role of platform trust and the mediating role of impulsive buying tendency among the relationships of mindful consumption, ego-involvement, and social norms regarding buying second-hand clothing consumption intentions. PLS-SEM statistical approach has been used to investigate the model relationships by incorporating a two-step approach through the SmartPLS3 statistical package. Online survey methodology was adopted to collect data from Chinese buyers of second-hand clothing of Xian Yu and Zhuan Zhuan online platforms. The study has proved the significant impact of mindful consumption, ego-involvement, and social norms on buying intentions of second-hand clothing. Furthermore, the study also supported the moderating role of platform trust and mediating role of impulsive buying tendency. Although the moderating and mediating impact remain insignificant on mindful consumption, as perceived. Theoretical and practical implications are given in accordance with the study.Shahid NawazYun JiangMuhammad Zahid NawazSyeda Farzana ManzoorRuixue ZhangSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
spellingShingle	History of scholarship and learning. The humanities AZ20-999 Social Sciences H Shahid Nawaz Yun Jiang Muhammad Zahid Nawaz Syeda Farzana Manzoor Ruixue Zhang Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency
description	Collaborative consumption proposes fruitful avenues to achieve profitability and ensure environmental sustainability, becoming a paramount global concern. In the current study, the purpose is to investigate and pick up the constructs of mindful consumption, ego-involvement, and social norms and determine the primary motivations for Chinese consumers to act sustainably. To investigate the moderating role of platform trust and the mediating role of impulsive buying tendency among the relationships of mindful consumption, ego-involvement, and social norms regarding buying second-hand clothing consumption intentions. PLS-SEM statistical approach has been used to investigate the model relationships by incorporating a two-step approach through the SmartPLS3 statistical package. Online survey methodology was adopted to collect data from Chinese buyers of second-hand clothing of Xian Yu and Zhuan Zhuan online platforms. The study has proved the significant impact of mindful consumption, ego-involvement, and social norms on buying intentions of second-hand clothing. Furthermore, the study also supported the moderating role of platform trust and mediating role of impulsive buying tendency. Although the moderating and mediating impact remain insignificant on mindful consumption, as perceived. Theoretical and practical implications are given in accordance with the study.
format	article
author	Shahid Nawaz Yun Jiang Muhammad Zahid Nawaz Syeda Farzana Manzoor Ruixue Zhang
author_facet	Shahid Nawaz Yun Jiang Muhammad Zahid Nawaz Syeda Farzana Manzoor Ruixue Zhang
author_sort	Shahid Nawaz
title	Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency
title_short	Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency
title_full	Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency
title_fullStr	Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency
title_full_unstemmed	Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency
title_sort	mindful consumption, ego-involvement, and social norms impact on buying shc: role of platform trust and impulsive buying tendency
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/837fd6ec9f9c4cfd9b075d0181999288
work_keys_str_mv	AT shahidnawaz mindfulconsumptionegoinvolvementandsocialnormsimpactonbuyingshcroleofplatformtrustandimpulsivebuyingtendency AT yunjiang mindfulconsumptionegoinvolvementandsocialnormsimpactonbuyingshcroleofplatformtrustandimpulsivebuyingtendency AT muhammadzahidnawaz mindfulconsumptionegoinvolvementandsocialnormsimpactonbuyingshcroleofplatformtrustandimpulsivebuyingtendency AT syedafarzanamanzoor mindfulconsumptionegoinvolvementandsocialnormsimpactonbuyingshcroleofplatformtrustandimpulsivebuyingtendency AT ruixuezhang mindfulconsumptionegoinvolvementandsocialnormsimpactonbuyingshcroleofplatformtrustandimpulsivebuyingtendency
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Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency

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