Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process

This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). B...

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Autores principales: Fadli Akbar Lubis, Mohamad Harisudin, Rhina Uchyani Fajarningsih
Formato: article
Lenguaje:EN
Publicado: Universitas Muhammadiyah Yogyakarta 2020
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Acceso en línea:https://doi.org/10.18196/agr.5281
https://doaj.org/article/83a4f54eb3fe44bc8bf8af7dbac245d6
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spelling oai:doaj.org-article:83a4f54eb3fe44bc8bf8af7dbac245d62021-12-02T11:59:09ZStrategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Processhttps://doi.org/10.18196/agr.52812407-814X2407-814Xhttps://doaj.org/article/83a4f54eb3fe44bc8bf8af7dbac245d62020-01-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/6003/4839https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2407-814XThis study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.Fadli Akbar LubisMohamad HarisudinRhina Uchyani FajarningsihUniversitas Muhammadiyah Yogyakartaarticlered chili agribusinessahpdevelopment strategyAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 5, Iss 2, Pp 119-128 (2020)
institution DOAJ
collection DOAJ
language EN
topic red chili agribusiness
ahp
development strategy
Agriculture
S
Agriculture (General)
S1-972
Business
HF5001-6182
spellingShingle red chili agribusiness
ahp
development strategy
Agriculture
S
Agriculture (General)
S1-972
Business
HF5001-6182
Fadli Akbar Lubis
Mohamad Harisudin
Rhina Uchyani Fajarningsih
Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
description This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.
format article
author Fadli Akbar Lubis
Mohamad Harisudin
Rhina Uchyani Fajarningsih
author_facet Fadli Akbar Lubis
Mohamad Harisudin
Rhina Uchyani Fajarningsih
author_sort Fadli Akbar Lubis
title Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
title_short Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
title_full Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
title_fullStr Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
title_full_unstemmed Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
title_sort strategi pengembangan agribisnis cabai merah di kabupaten sleman dengan metode analytical hierarchy process
publisher Universitas Muhammadiyah Yogyakarta
publishDate 2020
url https://doi.org/10.18196/agr.5281
https://doaj.org/article/83a4f54eb3fe44bc8bf8af7dbac245d6
work_keys_str_mv AT fadliakbarlubis strategipengembanganagribisniscabaimerahdikabupatenslemandenganmetodeanalyticalhierarchyprocess
AT mohamadharisudin strategipengembanganagribisniscabaimerahdikabupatenslemandenganmetodeanalyticalhierarchyprocess
AT rhinauchyanifajarningsih strategipengembanganagribisniscabaimerahdikabupatenslemandenganmetodeanalyticalhierarchyprocess
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