Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). B...
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Universitas Muhammadiyah Yogyakarta
2020
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Acceso en línea: | https://doi.org/10.18196/agr.5281 https://doaj.org/article/83a4f54eb3fe44bc8bf8af7dbac245d6 |
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oai:doaj.org-article:83a4f54eb3fe44bc8bf8af7dbac245d62021-12-02T11:59:09ZStrategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Processhttps://doi.org/10.18196/agr.52812407-814X2407-814Xhttps://doaj.org/article/83a4f54eb3fe44bc8bf8af7dbac245d62020-01-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/6003/4839https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2407-814XThis study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.Fadli Akbar LubisMohamad HarisudinRhina Uchyani FajarningsihUniversitas Muhammadiyah Yogyakartaarticlered chili agribusinessahpdevelopment strategyAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 5, Iss 2, Pp 119-128 (2020) |
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red chili agribusiness ahp development strategy Agriculture S Agriculture (General) S1-972 Business HF5001-6182 |
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red chili agribusiness ahp development strategy Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Fadli Akbar Lubis Mohamad Harisudin Rhina Uchyani Fajarningsih Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process |
description |
This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology. |
format |
article |
author |
Fadli Akbar Lubis Mohamad Harisudin Rhina Uchyani Fajarningsih |
author_facet |
Fadli Akbar Lubis Mohamad Harisudin Rhina Uchyani Fajarningsih |
author_sort |
Fadli Akbar Lubis |
title |
Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process |
title_short |
Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process |
title_full |
Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process |
title_fullStr |
Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process |
title_full_unstemmed |
Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process |
title_sort |
strategi pengembangan agribisnis cabai merah di kabupaten sleman dengan metode analytical hierarchy process |
publisher |
Universitas Muhammadiyah Yogyakarta |
publishDate |
2020 |
url |
https://doi.org/10.18196/agr.5281 https://doaj.org/article/83a4f54eb3fe44bc8bf8af7dbac245d6 |
work_keys_str_mv |
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