Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia

The article analyzes the case of the Ecovida Agroecological Network, understanding that it innovates in its organizational structure and dynamics as well as in its relationship with the markets. It is organized in a multidirectional network, with horizontal and decentralized decision-making processe...

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Autor principal:	Oscar José Rover
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2011
Materias:	networks agroecology markets social innovation Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/83e92223e16b40c0854a297c7417a59d
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id	oai:doaj.org-article:83e92223e16b40c0854a297c7417a59d
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spelling	oai:doaj.org-article:83e92223e16b40c0854a297c7417a59d2021-11-11T15:41:58ZAgroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia2177-6229https://doaj.org/article/83e92223e16b40c0854a297c7417a59d2011-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93820778006https://doaj.org/toc/2177-6229The article analyzes the case of the Ecovida Agroecological Network, understanding that it innovates in its organizational structure and dynamics as well as in its relationship with the markets. It is organized in a multidirectional network, with horizontal and decentralized decision-making processes. Its relationship with the markets emerged from local and regional experiences. The network resisted to relate with large retail outlets (supermarkets) and created its own circuit of trade, by exchanging products between its regional centers, with promising commercial results. These innovative processes are analyzed through the theory of symbolic sites of belonging, according to which the economy is one of the components of social life and organizational dynamics, even economic ones, cannot be analyzed from a narrow mercantile mentality. Commercial exchanges are a significant dimension of social life, but the study showed that in the case of the Ecovida Agroecological Network they are not the only one, nor even the most central one.Oscar José RoverUniversidade do Vale do Rio dos Sinos (UNISINOS)articlenetworksagroecologymarketssocial innovationSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 47, Iss 1, Pp 56-63 (2011)
institution	DOAJ
collection	DOAJ
language	PT
topic	networks agroecology markets social innovation Social Sciences H Social sciences (General) H1-99
spellingShingle	networks agroecology markets social innovation Social Sciences H Social sciences (General) H1-99 Oscar José Rover Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia
description	The article analyzes the case of the Ecovida Agroecological Network, understanding that it innovates in its organizational structure and dynamics as well as in its relationship with the markets. It is organized in a multidirectional network, with horizontal and decentralized decision-making processes. Its relationship with the markets emerged from local and regional experiences. The network resisted to relate with large retail outlets (supermarkets) and created its own circuit of trade, by exchanging products between its regional centers, with promising commercial results. These innovative processes are analyzed through the theory of symbolic sites of belonging, according to which the economy is one of the components of social life and organizational dynamics, even economic ones, cannot be analyzed from a narrow mercantile mentality. Commercial exchanges are a significant dimension of social life, but the study showed that in the case of the Ecovida Agroecological Network they are not the only one, nor even the most central one.
format	article
author	Oscar José Rover
author_facet	Oscar José Rover
author_sort	Oscar José Rover
title	Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia
title_short	Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia
title_full	Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia
title_fullStr	Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia
title_full_unstemmed	Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia
title_sort	agroecologia, mercado e inovação social: o caso da rede ecovida de agroecologia
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2011
url	https://doaj.org/article/83e92223e16b40c0854a297c7417a59d
work_keys_str_mv	AT oscarjoserover agroecologiamercadoeinovacaosocialocasodaredeecovidadeagroecologia
_version_	1718434158512963584

Agroecologia, mercado e inovação social: o caso da Rede Ecovida de Agroecologia

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