The Blue Ocean Strategy Analysis of Chrysanthemum Flower

West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusanta...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Fitriany Nurunisa Venty, Triani Dewi Karina
Formato:	article
Lenguaje:	EN FR
Publicado:	EDP Sciences 2021
Materias:	Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/8437a8a88bd24714bd3a3547597ab06d
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:8437a8a88bd24714bd3a3547597ab06d
record_format	dspace
spelling	oai:doaj.org-article:8437a8a88bd24714bd3a3547597ab06d2021-11-08T15:19:27ZThe Blue Ocean Strategy Analysis of Chrysanthemum Flower2267-124210.1051/e3sconf/202131601008https://doaj.org/article/8437a8a88bd24714bd3a3547597ab06d2021-01-01T00:00:00Zhttps://www.e3s-conferences.org/articles/e3sconf/pdf/2021/92/e3sconf_iconard2021_01008.pdfhttps://doaj.org/toc/2267-1242West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusantara (Alinda) as one of Chrysanthemum business leader in Cianjur. Thus, the company considers a more relevant strategy which makes this research aims on examining a) the competition factors, b) company's industrial situation, and c) different business strategy by using the Blue Ocean Strategy approach. Exploratory sequential mixed method was conducted. The analysis shows that PT Alinda need to reconstruct the market boundaries, consider new potential market through product differentiation. PT Alinda need to rebuild the consumer value by eliminate the payment negotiation service factor, reduce the product quality assurance factor, increase the order ease factor, and create a new business line such as offering flower arrangements and dried flower handicrafts. The third step of the strategy formulation aims to maximize strategy formulation for non-consumer markets. Furthermore, the Blue Ocean Strategy testing should be focused on the underperforming factors.Fitriany Nurunisa VentyTriani Dewi KarinaEDP SciencesarticleEnvironmental sciencesGE1-350ENFRE3S Web of Conferences, Vol 316, p 01008 (2021)
institution	DOAJ
collection	DOAJ
language	EN FR
topic	Environmental sciences GE1-350
spellingShingle	Environmental sciences GE1-350 Fitriany Nurunisa Venty Triani Dewi Karina The Blue Ocean Strategy Analysis of Chrysanthemum Flower
description	West Java as the central production of flower commodity in Indonesia is supported by 9 central districts, which Cianjur, one of the top three, contributes 53.67% of the West Java flower production. A high competition within the flower businesses result a growing issue for PT Alam Indah Bunga Nusantara (Alinda) as one of Chrysanthemum business leader in Cianjur. Thus, the company considers a more relevant strategy which makes this research aims on examining a) the competition factors, b) company's industrial situation, and c) different business strategy by using the Blue Ocean Strategy approach. Exploratory sequential mixed method was conducted. The analysis shows that PT Alinda need to reconstruct the market boundaries, consider new potential market through product differentiation. PT Alinda need to rebuild the consumer value by eliminate the payment negotiation service factor, reduce the product quality assurance factor, increase the order ease factor, and create a new business line such as offering flower arrangements and dried flower handicrafts. The third step of the strategy formulation aims to maximize strategy formulation for non-consumer markets. Furthermore, the Blue Ocean Strategy testing should be focused on the underperforming factors.
format	article
author	Fitriany Nurunisa Venty Triani Dewi Karina
author_facet	Fitriany Nurunisa Venty Triani Dewi Karina
author_sort	Fitriany Nurunisa Venty
title	The Blue Ocean Strategy Analysis of Chrysanthemum Flower
title_short	The Blue Ocean Strategy Analysis of Chrysanthemum Flower
title_full	The Blue Ocean Strategy Analysis of Chrysanthemum Flower
title_fullStr	The Blue Ocean Strategy Analysis of Chrysanthemum Flower
title_full_unstemmed	The Blue Ocean Strategy Analysis of Chrysanthemum Flower
title_sort	blue ocean strategy analysis of chrysanthemum flower
publisher	EDP Sciences
publishDate	2021
url	https://doaj.org/article/8437a8a88bd24714bd3a3547597ab06d
work_keys_str_mv	AT fitrianynurunisaventy theblueoceanstrategyanalysisofchrysanthemumflower AT trianidewikarina theblueoceanstrategyanalysisofchrysanthemumflower AT fitrianynurunisaventy blueoceanstrategyanalysisofchrysanthemumflower AT trianidewikarina blueoceanstrategyanalysisofchrysanthemumflower
_version_	1718441967568814080

The Blue Ocean Strategy Analysis of Chrysanthemum Flower

Ejemplares similares