Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.

In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardang...

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Autores principales:	Aboalhassan hosseini, Mohammad reza Tabibi, Seaid ali Hosseini
Formato:	article
Lenguaje:	FA
Publicado:	Regional Information Center for Science and Technology (RICeST) 2016
Materias:	marketing strategy alignment supply chain performance organizational performance office furniture companies Structural equation modeling Forestry SD1-669.5
Acceso en línea:	https://doaj.org/article/8447c3dab6bf419bb9170e67f3841346
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id	oai:doaj.org-article:8447c3dab6bf419bb9170e67f3841346
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spelling	oai:doaj.org-article:8447c3dab6bf419bb9170e67f38413462021-12-02T03:16:05ZStudy of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.1735-09132383-112X10.22092/ijwpr.2021.106286https://doaj.org/article/8447c3dab6bf419bb9170e67f38413462016-09-01T00:00:00Zhttp://ijwpr.areeo.ac.ir/article_106286_b3d3d03d2b10b6c895c7b99025bc6026.pdfhttps://doaj.org/toc/1735-0913https://doaj.org/toc/2383-112XIn this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardangeh, Khavaran and Parand. At last, 206 samples were collected. This is, based on purpose, an applied research, however, it is a descriptive survey in terms of data collection. For analyzing of hypotheses and research questions, "structural equation modeling" was used. According to the results, the impact of aligning marketing strategies on the value of supply chain in office furniture firms was determined 7.45 at 95% confidence level and also the effect of the value of supply chain on organizational performance was gained 4.19 at the same confidence level. Both indicated the relationships in hypotheses were significant. From this research, it was concluded that aligning marketing strategies had improved organizational performance directly and increased the value of supply chain indirectly in active companies in the office furniture industry which helped to improve "organizational performance".Aboalhassan hosseiniMohammad reza TabibiSeaid ali HosseiniRegional Information Center for Science and Technology (RICeST)articlemarketing strategy alignmentsupply chain performanceorganizational performanceoffice furniture companiesStructural equation modelingForestrySD1-669.5FAتحقیقات علوم چوب و کاغذ ایران, Vol 31, Iss 3, Pp 522-540 (2016)
institution	DOAJ
collection	DOAJ
language	FA
topic	marketing strategy alignment supply chain performance organizational performance office furniture companies Structural equation modeling Forestry SD1-669.5
spellingShingle	marketing strategy alignment supply chain performance organizational performance office furniture companies Structural equation modeling Forestry SD1-669.5 Aboalhassan hosseini Mohammad reza Tabibi Seaid ali Hosseini Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
description	In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardangeh, Khavaran and Parand. At last, 206 samples were collected. This is, based on purpose, an applied research, however, it is a descriptive survey in terms of data collection. For analyzing of hypotheses and research questions, "structural equation modeling" was used. According to the results, the impact of aligning marketing strategies on the value of supply chain in office furniture firms was determined 7.45 at 95% confidence level and also the effect of the value of supply chain on organizational performance was gained 4.19 at the same confidence level. Both indicated the relationships in hypotheses were significant. From this research, it was concluded that aligning marketing strategies had improved organizational performance directly and increased the value of supply chain indirectly in active companies in the office furniture industry which helped to improve "organizational performance".
format	article
author	Aboalhassan hosseini Mohammad reza Tabibi Seaid ali Hosseini
author_facet	Aboalhassan hosseini Mohammad reza Tabibi Seaid ali Hosseini
author_sort	Aboalhassan hosseini
title	Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_short	Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_full	Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_fullStr	Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_full_unstemmed	Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
title_sort	study of relationship of aligning marketing strategies and organizational performance with the mediator role of supply chain performance.case study: office furniture production industrial corporations in tehran.
publisher	Regional Information Center for Science and Technology (RICeST)
publishDate	2016
url	https://doaj.org/article/8447c3dab6bf419bb9170e67f3841346
work_keys_str_mv	AT aboalhassanhosseini studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran AT mohammadrezatabibi studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran AT seaidalihosseini studyofrelationshipofaligningmarketingstrategiesandorganizationalperformancewiththemediatorroleofsupplychainperformancecasestudyofficefurnitureproductionindustrialcorporationsintehran
_version_	1718401867970510848

Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.

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