Study of Relationship of Aligning Marketing Strategies and Organizational Performance With the mediator role of Supply Chain Performance.Case study: Office Furniture Production Industrial Corporations in Tehran.
In this study, the effect of "aligning marketing strategy" on "supply chain performance" and "organizational performance" in office furniture companies was taken into account. The study population was firms where based in the industrial towns, Tehran, such as Chahardang...
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| Main Authors: | , , |
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| Format: | article |
| Language: | FA |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2016
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| Subjects: | |
| Online Access: | https://doaj.org/article/8447c3dab6bf419bb9170e67f3841346 |
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