Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior

Platform enterprises, which are growing in both quantity and scale, have been inseparable from modern life. In China, the laws specific to platform enterprises fall behind their ever-changing business model. Hence, it is an urgent requirement that platform enterprises undertake their social responsi...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autores principales: Wenjun Liu, Chenye Wang, Lin Ding, Cuibo Wang
Formato: article
Lenguaje:EN
Publicado: Hindawi Limited 2021
Materias:
Acceso en línea:https://doaj.org/article/849f9adffc8e482da164752521b14644
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
id oai:doaj.org-article:849f9adffc8e482da164752521b14644
record_format dspace
spelling oai:doaj.org-article:849f9adffc8e482da164752521b146442021-11-15T01:19:46ZResearch on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior1607-887X10.1155/2021/1895598https://doaj.org/article/849f9adffc8e482da164752521b146442021-01-01T00:00:00Zhttp://dx.doi.org/10.1155/2021/1895598https://doaj.org/toc/1607-887XPlatform enterprises, which are growing in both quantity and scale, have been inseparable from modern life. In China, the laws specific to platform enterprises fall behind their ever-changing business model. Hence, it is an urgent requirement that platform enterprises undertake their social responsibilities, which will influence consumer extra-role behaviors besides bringing reputation advantages to the enterprises. Based on the motivation theory and social exchange theory, this paper divides corporate social responsibility (CSR) into business ethical responsibility and public welfare responsibility using the CSR division method proposed by McWilliams and Siegel, puts forward self-moral restraint as the proxy variable for business ethical responsibility and explains the relationship between CSR and customer extra-role behavior. It is found that customer extra-role behavior is positively influenced by platform enterprises’ social responsibility. The perception of interest consensus exerts a positive influence on extra-role behavior, so does the perception of service identity. The public welfare responsibility is positively influenced by business ethical responsibility.Wenjun LiuChenye WangLin DingCuibo WangHindawi LimitedarticleMathematicsQA1-939ENDiscrete Dynamics in Nature and Society, Vol 2021 (2021)
institution DOAJ
collection DOAJ
language EN
topic Mathematics
QA1-939
spellingShingle Mathematics
QA1-939
Wenjun Liu
Chenye Wang
Lin Ding
Cuibo Wang
Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior
description Platform enterprises, which are growing in both quantity and scale, have been inseparable from modern life. In China, the laws specific to platform enterprises fall behind their ever-changing business model. Hence, it is an urgent requirement that platform enterprises undertake their social responsibilities, which will influence consumer extra-role behaviors besides bringing reputation advantages to the enterprises. Based on the motivation theory and social exchange theory, this paper divides corporate social responsibility (CSR) into business ethical responsibility and public welfare responsibility using the CSR division method proposed by McWilliams and Siegel, puts forward self-moral restraint as the proxy variable for business ethical responsibility and explains the relationship between CSR and customer extra-role behavior. It is found that customer extra-role behavior is positively influenced by platform enterprises’ social responsibility. The perception of interest consensus exerts a positive influence on extra-role behavior, so does the perception of service identity. The public welfare responsibility is positively influenced by business ethical responsibility.
format article
author Wenjun Liu
Chenye Wang
Lin Ding
Cuibo Wang
author_facet Wenjun Liu
Chenye Wang
Lin Ding
Cuibo Wang
author_sort Wenjun Liu
title Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior
title_short Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior
title_full Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior
title_fullStr Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior
title_full_unstemmed Research on the Influence Mechanism of Platform Corporate Social Responsibility on Customer Extra-Role Behavior
title_sort research on the influence mechanism of platform corporate social responsibility on customer extra-role behavior
publisher Hindawi Limited
publishDate 2021
url https://doaj.org/article/849f9adffc8e482da164752521b14644
work_keys_str_mv AT wenjunliu researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior
AT chenyewang researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior
AT linding researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior
AT cuibowang researchontheinfluencemechanismofplatformcorporatesocialresponsibilityoncustomerextrarolebehavior
_version_ 1718428932158521344