STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN

The presence of modern markets in Surakarta city is accepted by its resident, this can be seen from the increasing number of modern markets in recent year. Modern market consumers have taken a portion of traditional market consumers. This situation needs to be anticipated by traditional market manag...

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Autor principal:	Mohamad Harisudin
Formato:	article
Lenguaje:	EN
Publicado:	Universitas Muhammadiyah Yogyakarta 2019
Materias:	strategy market grand strategy swot qspm Agriculture S Agriculture (General) S1-972 Business HF5001-6182
Acceso en línea:	https://doi.org/10.18196/5174 https://doaj.org/article/84c4d64836f94c7880c624aa6f81eec7
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spelling	oai:doaj.org-article:84c4d64836f94c7880c624aa6f81eec72021-12-02T10:43:45ZSTRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERNhttps://doi.org/10.18196/51742407-814X2407-814Xhttps://doaj.org/article/84c4d64836f94c7880c624aa6f81eec72019-08-01T00:00:00Zhttp://journal.umy.ac.id/index.php/ag/article/view/5303/4475https://doaj.org/toc/2407-814Xhttps://doaj.org/toc/2407-814XThe presence of modern markets in Surakarta city is accepted by its resident, this can be seen from the increasing number of modern markets in recent year. Modern market consumers have taken a portion of traditional market consumers. This situation needs to be anticipated by traditional market managers in the form of competitive strategies. The purpose of this study was to determine the strengths, weaknesses, opportunities and threats factors that affect the development and the strategies used in developing Pasar Legi toward the presence of modern market. The basic method of this research was descriptive analysis. Data collection methods was done by interviewing, observing and recording techniques. Key informants were selected purposively based on the quality of information, which consists of the manager of Pasar Legi, market traders and consumers/buyers in this traditional market. The market was chosen purposively according to the research objectives, namely Pasar Legi Surakarta City. Data analysis method used analysis of Grand Strategy Matrix, SWOT Matrix, and QSPM from Fred R. David. The results showed that the strategic position of Pasar Legi was in quadrant I, which was a combination of strength and opportunity. The most priority strategy by the manager of Pasar Legi to face of the existence of the modern market is to build a good service system between market traders and consumers.Mohamad HarisudinUniversitas Muhammadiyah Yogyakartaarticlestrategymarketgrand strategyswotqspmAgricultureSAgriculture (General)S1-972BusinessHF5001-6182ENAgraris: Journal of Agribusiness and Rural Development Research, Vol 5, Iss 1, Pp 43-54 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	strategy market grand strategy swot qspm Agriculture S Agriculture (General) S1-972 Business HF5001-6182
spellingShingle	strategy market grand strategy swot qspm Agriculture S Agriculture (General) S1-972 Business HF5001-6182 Mohamad Harisudin STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN
description	The presence of modern markets in Surakarta city is accepted by its resident, this can be seen from the increasing number of modern markets in recent year. Modern market consumers have taken a portion of traditional market consumers. This situation needs to be anticipated by traditional market managers in the form of competitive strategies. The purpose of this study was to determine the strengths, weaknesses, opportunities and threats factors that affect the development and the strategies used in developing Pasar Legi toward the presence of modern market. The basic method of this research was descriptive analysis. Data collection methods was done by interviewing, observing and recording techniques. Key informants were selected purposively based on the quality of information, which consists of the manager of Pasar Legi, market traders and consumers/buyers in this traditional market. The market was chosen purposively according to the research objectives, namely Pasar Legi Surakarta City. Data analysis method used analysis of Grand Strategy Matrix, SWOT Matrix, and QSPM from Fred R. David. The results showed that the strategic position of Pasar Legi was in quadrant I, which was a combination of strength and opportunity. The most priority strategy by the manager of Pasar Legi to face of the existence of the modern market is to build a good service system between market traders and consumers.
format	article
author	Mohamad Harisudin
author_facet	Mohamad Harisudin
author_sort	Mohamad Harisudin
title	STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN
title_short	STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN
title_full	STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN
title_fullStr	STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN
title_full_unstemmed	STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN
title_sort	strategi bersaing pasar legi kota surakarta dalam menghadapi pasar modern
publisher	Universitas Muhammadiyah Yogyakarta
publishDate	2019
url	https://doi.org/10.18196/5174 https://doaj.org/article/84c4d64836f94c7880c624aa6f81eec7
work_keys_str_mv	AT mohamadharisudin strategibersaingpasarlegikotasurakartadalammenghadapipasarmodern
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STRATEGI BERSAING PASAR LEGI KOTA SURAKARTA DALAM MENGHADAPI PASAR MODERN

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